PPC, or Pay per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the sponsored listing.
Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.
IIBM’s Pay Per Click (PPC) Certification trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search.
In the Digital world, a Pay per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.
PPC Professional Certification is made up of multiple module with streaming video lessons, multiple workbooks with recommended exercise, High Quality e-Learning Content and a final online test/ exam to earn your Certification.
Ultimately, pay-per-click marketing is good for everyone:
• It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.
• It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
• It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.
PPC is Important to Digital Marketing: Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated. So PPC advertising is fast, nimble & also be a bargain.
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