Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.
Have you ever given a thought that why online business tracks scores of numbers and what it could be tracking? The most vital thing to track is performance. Your business might be booming but whether it succeeds or fails? Luckily there are oodles of tools which can give much needed insight into your site and how you can make it better.
Mint Web Analytics tool
Mint is a self-hosted web analysis tool that is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends.
Yahoo
Tendering a little more depth in surveying, Yahoo! Web Analytics is an enterprise-level, highly customizable web analytics system to help business websites increase visitor satisfaction and sales, get new insights in online customers and reduce marketing costs. Storing data in non-aggregated, raw form, Yahoo Analytics is more than a reporting tool. It’s a highly flexible, powerful, data analysis tool.
Woopra Web Analytics tool
A tool that proffers real-time analytics tracking while Google Analytics tool takes hours to get updated, Woopra feeds you live visitor stats encompassing what pages are live and where on the website. Besides this, you also get the chance to live chat with website visitors.
Google Analytics
One of the most famous analytics tools which is geared for small business owners who wish to learn about the site, Google Analytics is free and renders a great way to track landing page activity. It helps the marketers know the traffic, bounce rates, statistics, conversions and more. It is indeed the perfect place to begin if you are new to measuring web traffic.
Clicky Web Analytics tool
One of the most comprehensive tools in the market, Clicky displays each individual visit and the things they find interesting on your website. Clicky’s data is real-time and the available one is superb. Moreover, it is free until you receive more than 3000 page views. Overall, if you need an analytic package which tenders access to real time data, it would be the perfect choice.
Crazy Egg Web Analytics tool
Offering you an image of where visitors are clicking on the site with the help of heatmap technology, Crazy Egg is a free one month trial and can help you improve your website design. It is best known for scouting the website’s usability. Setting up is quite easier with 30 day money guarantee.
These are the best web analytics tools to choose from. Select as per your budget, industry and time you can put into learning analytics tool.
Kissmetrics Web Analytics tool
Another popular tool that enables clients to track the movement of visitors throughout their sites, Kissmetrics is a superb way to gather information and know the behaviors of individuals. It proffers a “Timeline View” of visitor activity in a visual format. Give it a try free for 30 days. Later, take a plan at $29 a month depending how many events are followed.
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