IIBM India: 6 Steps to Help You in Becoming a Leader!!

What becoming a better leader means

Becoming a better leader means growing your expertise in whatever industry or niche you’re in; being willing – and able – to share your insights with those around you; being good at not only sharing your expertise and insights, but also at teaching others how to apply them so they don’t make the same mistakes; and being someone who your followers can trust and view as an authority figure.

It also means big potential for your business.

Deliver value with integrity and passion, and your fans and followers will always be there.
Learn to take responsibility for your actions, and use your failures and missteps as learning experiences. You’ll be amazed by the lessons you can carry with your for years to come, and how those lessons can truly help others.
Make helping others achieve their goals through sharing the lessons learned, skills and knowledge you already have BIGGER than your own fears.

6 steps to becoming a better leader-

1. Follow leaders who you look up to

This is sort of like writers following the writers they admire. If you’re following true leaders, then you’ll have a lot to learn from them in order to become a better leader yourself.

Take Action: Pick out 2, 3 or even 4 leaders who you admire – either for their speaking abilities, their expertise in a particular industry or niche, their ability to teach others who can learn from their mistakes – and read their articles, follow their speaking engagements and check out their presence on social media and within online communities. You’ll soon find that leaders have an effective way of getting out there and being seen and heard.

2. Practice the things that make you uncomfortable

A lot of you who want to become better leaders probably know exactly what it takes to get there, but the reason you’re not a better leader right now is that you’re scared of those things.

These things might include becoming a better speaker, building stronger relationships, taking yourself out of your comfort zone for travel and other engagements… Guess what? All of these things will help you become a better leader.

Take Action: Start practicing those things that make you uncomfortable with a mentor or friend. Before you know it, you’ll not only become better at doing these things, you might actually grow to like them!

Anything that makes you uncomfortable WILL make you stronger after you’ve achieved it.

3. Tell yourself every day that you’re a leader (and believe it!)

You love staying on the negative side of things, right? You’re not good enough at this, or strong enough at that. It’s comforting to know these things because it means you can’t fail. How can you fail at something you’re not even good at in the first place?
If you already know you can’t do it, then it won’t be a surprise when you don’t.
To become a leader, you have to believe that you are a leader, and then start ACTING like one.

Take Action: Look at yourself in the mirror, and tell yourself every day that you are a leader.

4. Learn something new about your expertise, industry or niche every day

I don’t care what expertise you have, or what industry or niche you’re in; these days, things are changing by the minute.

In order to maintain your leadership level and your expertise – your ability to teach people things that will keep them from making the same mistakes you did – you need to stay on top of the changes that are happening around you.

Take Action: Do keyword searches for words and phrases that are trending in your business world. Then, find relevant articles, writers and publications who keep up with the latest and greatest and add them to your Feedly, (or whatever platform you use to track your favorite feeds). This way, you’ll be able to go to a single source for updates relevant to your industry or niche.

5. Gather resources you use and that you would recommend to others

If you’re being looked at as an authority figure by others, then you better believe you’re the one those people will be looking to for resources and advice. This is why it’s important to have a collection of resources that you not only have used and believe in yourself, but that you also feel strongly about recommending to others.

Take Action: Every time you use a new resource or tool, take notes on your experience with it. Once you have an ongoing list of resources, you can start to build out a resources page on your site to share with your followers.


6. Read

In addition to following leaders who you look up to, and learning something new about your expertise, industry or niche every day, it’s also important to read, read, read!

Business books abound, proven by our list of The Top 10 Business Books recommended by today’s top entrepreneurs, and in every one of these business books you’ll be introduced to new strategies, new ideas, new resources and new inspiration. Keep the mind at work!

Take Action: Make a list of the top 5 business books you want to read, and set a date that you want to have them finished by. Then, hold yourself accountable to that date.

IIBM India: Search Engine Optimization (SEO) Professional Certification!!

                 

Search engine optimization, or SEO, is a hot skill in today's online job market. Whether you are designing websites, writing website copy or trying to market a product or service online, displaying your Search Engine Optimization Certified logo and certificate means you have the knowledge and skills necessary to achieve results. In addition, potential clients will feel safe knowing they are backed by Search Engine Optimization Certification's dispute resolution services. Certification demonstrates to employers and clients alike that your expertise is accredited by a recognized industry organization.

Benefits of SEO certification:

• Develop a strong understanding of SEO, including tools, strategies and best practices.
• Apply proven SEO methods to organically generate relevant keyword phrases for your site.
• Receive SEO credentials in less time and money than a degree would require.
• Be recognized for your SEO expertise and commitment to your evolving your skill set.

Eligibility: Graduation/Diploma

Course Duration:  3 month

Who Should Attend

Search Engine Optimization (SEO) Professional Certification Course can be beneficial to professionals who want to be proficient in the Industry’s best practices. The course could be pursued by:

• Marketing Professionals
• Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Students

IIBM India : Increasing Demand of pay per click in today's Scenario !!

                                                                             

PPC, or Pay per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the sponsored listing.

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.
IIBM’s Pay Per Click (PPC) Certification trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search.

In the Digital world, a Pay per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.
PPC Professional Certification is made up of multiple module with streaming video lessons, multiple workbooks with recommended exercise, High Quality e-Learning Content and a final online test/ exam to earn your Certification.

Ultimately, pay-per-click marketing is good for everyone:

• It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

• It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.

• It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.

PPC is Important to Digital Marketing: Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated. So PPC advertising is fast, nimble & also be a bargain.

IIBM India: Online Education and Benefits of Online Learning !!

                 

 IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
Online courses are great for self-motivated individuals who want to learn new skills and advance their careers without dropping their commitment to their job and/or family. Getting education online will also save you tons of money since you’ll avoid having to pony up even a fraction of the 10-30 thousand dollars required on average for a traditional education.1 Although some would argue that online education is only an awesome alternative to traditional education because of the savings and convenience, there are actually many other advantages. Only online education fully integrates itself into today’s educational technology. It is also more efficient for fast and especially motivated learners and offers skills that lack resources in traditional education despite high demand from employers (coding and social media marketing are common examples). One could even claim that it isn’t an alternative at all but rather a different path with its own rewards.

Benefit of Online Learning

1. Self-paced learning. When you start browsing through interesting online courses and programs, you’ll notice the Self-Paced label on most of them. What does this mean? Self-paced learning means that the students can start completing the targets at any time, and he can arrange a learning schedule that meets his individual needs

2. You can learn whatever you want! You can pick the program of your dreams in traditional education, too, but that would involve traveling away from home, living in a completely unknown city, and struggling in an extremely competitive learning environment. With online education, you can take any program or course present in traditional four-year universities.

3. Online courses look great on a resume It doesn’t matter where your career stands at this moment; an online program will always look good on your resume. It will show potential employers that you’re committed to learning and you’re eager to obtain more knowledge and new skills. Hiring managers don’t see online degrees as inferior to traditional ones. A degree is a degree. If you obtain an online degree from a prestigious university, you’ll boost your career with the speed of light. You will certainly become a better candidate for a job promotion, and your resume will look much better when you apply for new positions.

4. Comfort. Forget about attending classes for hours, sitting in an uncomfortable chair, and suffering from back pain by the end of the day. You will not be bound to physical class session when you opt for online education. All lectures and needed materials are provided via online platforms, so you’ll easily access them from the comfort of your home. You will not take public transport to get to campus, you won’t have to spend money on gas for your car, you won’t have to get up early to get dressed for class… the list of conveniences goes on and on.

5. Lower costs. The fact that online programs are cheaper when compared to the ones held in a traditional campus setting is enough to convince you to consider them. The average tuition for online courses depends on multiple factors, so it varies from one program to another.

IIBM India :Benefits of Doing Master Program (FINANCIAL MANAGEMENT)!!

                       

Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field

Executive Master Program has been and will continue to be a major requirement since most businesses understand the value of properly managing their assets. Financial management is focused on the planning and controlling the financial resources of any industry. A bachelor’s degree in finance can help you to work in commercial banking, investment banking, financial planning, money management, insurance and so on. But an Executive Master Program in Finance will help you move up the corporate ladder and get more prominence in your job. Such courses offer students a deep understanding of financial management, technological proficiency, interpersonal skills, professional insight, business skills and managerial skills.

Careers after an Executive Master Program- Finance

After completion of the course, students can find jobs in sectors like

1. Asset Management

2. Corporate Finance

3. Corporate Banking

4. Credit Risk Management

5. Derivatives Structuring

6. Hedge Fund Management

7. Private Equity

8. Treasury

9. Sales and Trading

10. Stock Market

11. Prime Organizations

12. Finance Ministry

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Get Certified Digital Marketing Master Program!!

Digital Marketing Master Program  is becoming a must have skill set as it now becomes imperative for marketers to reach out using the ever-growing online platforms like search, social media, mobile enabled web etc. IIBM ’s Digital Marketing Master Program courses have been designed to give a thorough understanding of digital marketing concepts to empower marketers, entrepreneurs and professionals for achieving their marketing objectives. With 150,000 Digital Marketing career opportunities opening up by 2016 as forecast by Industry experts evolve with IIBM online into a Certified Digital Marketing Master Program.
Become a complete Digital Marketing Champion!

Course 1:  SEO professional certification

 SEO Professional Certification Course imparts knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.

Course 2:  Web analytics professional certificate:

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.

Course 3:  Content marketing professional certificate:

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.

Course 4:  Pay per click professional certificate (PPO):

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.

Course 5:  Social media professional certificate:

The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers.

Course 6: Mobile marketing professional certificate:

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.

Eligibility: Graduation/ Diploma in any discipline

Course Duration: 1 Year

Course Fee: 50,000 ( 15% Service Tax Applicable)

Who Should Attend :
• Marketing Professionals
• Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Students

Course highlights:
• 24×7 Online Access – 24×7 Access to Course Material
• Android App
• Preparation of Google Adwords Certification
• Study Material-Provided LearningMaterial to student
• Online Exam/Test
• Certificate Awarded By IIBM Institute

IIBM India : How to improve your analytics talent !!

Analytics actually makes IT life easier. It points out the bleeding obvious from all the monitoring data available, and guides IT so they can effectively manage the availability and performance of their application. Think of analytics as doing the hard work or making sense of the data being collected,

Data Analytics is not limited to mathematicians, statisticians or IT professionals with programming skills. The need to analyse data has become so elementary today that a professional in any business is expected to know the necessary skills. While professionals today are aware of the need to be trained, some are unaware of how to embark on a career in analytics.

Data Analytics is one of the most sought-after skill sets today, with students and professionals alike aspiring to be enabled with the necessary skills to derive data-driven business insights in their careers. It also helps organisations attain a competitive advantage over others.

For students and professionals who aspire to be data-driven, here’s a list of options one can choose from to specialise in Data Analytics skills.

Business Analyst (Marketing specialisation): All existing and aspiring marketing professionals looking to fast track their careers and data scientists who want to build expertise in marketing analytics can get specialised in this. One will start by learning the fundamentals of analytics, including business statistics.

Business Analyst (Finance specialisation): All existing and aspiring finance professionals looking to fast track their careers and data scientists who want to build expertise in financial analytics can opt for this course. One will start by learning the fundamentals of analytics including business statistics. He or she will then learn the popular analytics tools for finance professionals and application of analytics in finance through hands-on case studies.

Data Visualisation: The specialisation is useful for aspiring and current data scientists looking to build expertise on data visualisation. It is also useful for those who need to share their analytics results with a wider audience. The students will learn how to tell a story with the available data and how to communicate it effectively. One will learn powerful visualisation techniques using popular data visualisation tools.

Machine Learning (ML): This path is recommended for any aspiring or current data scientist. One will start by learning the basics of Machine Learning and go on to learn the most popular ML techniques like neural networks, support vector, random forests etc.

Machine learning is considered as the future of analytics. As datasets grow in size, ML is playing an increasingly important role in analytics.

Big Data specialisation: There are not many people with Big Data specialisation. Hence, there is a good scope for people with this skill. During the course, one will learn the basics of Big Data and then move on to the latest big data tools and technologies. This field covers everything that is expected of an expert Big Data professional.

HR Analytics: All existing and aspiring HR professionals looking to fast track their careers can consider this. One will start by learning how to perform complex analyses using Excel. Later, the student will move on to the application of analytics within the HR domain. There are case studies on all popular HR aspects like attrition prediction, training effectiveness etc.

Data Science specialisation: Those who are aspiring to become data scientists, data scientists looking to expand their knowledge of various tools and professionals who want to use analytics more effectively can take this up. Here, one will start by learning the fundamentals of analytics, including business statistics, and then go on to learn the most widely used tools in analytics.

One will also learn the popular analytics tools and the application of analytics in marketing through hands-on case studies. This also includes a deep dive into the field of e-commerce.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : 7 Must Have Ecommerce Analytics Tools !!

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.
Have you ever given a thought that why online business tracks scores of numbers and what it could be tracking? The most vital thing to track is performance.  Your business might be booming but whether it succeeds or fails? Luckily there are oodles of tools which can give much needed insight into your site and how you can make it better.


Mint Web Analytics tool

Mint is a self-hosted web analysis tool that is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends.

Yahoo 

Tendering a little more depth in surveying, Yahoo! Web Analytics is an enterprise-level, highly customizable web analytics system to help business websites increase visitor satisfaction and sales, get new insights in online customers and reduce marketing costs. Storing data in non-aggregated, raw form, Yahoo Analytics is more than a reporting tool. It’s a highly flexible, powerful, data analysis tool.

Woopra Web Analytics tool

A tool that proffers real-time analytics tracking while Google Analytics tool takes hours to get updated, Woopra feeds you live visitor stats encompassing what pages are live and where on the website. Besides this, you also get the chance to live chat with website visitors.

Google Analytics 

One of the most famous analytics tools which is geared for small business owners who wish to learn about the site, Google Analytics is free and renders a great way to track landing page activity. It helps the marketers know the traffic, bounce rates, statistics, conversions and more. It is indeed the perfect place to begin if you are new to measuring web traffic.

Clicky Web Analytics tool

One of the most comprehensive tools in the market, Clicky displays each individual visit and the things they find interesting on your website. Clicky’s data is real-time and the available one is superb. Moreover, it is free until you receive more than 3000 page views. Overall, if you need an analytic package which tenders access to real time data, it would be the perfect choice.

Crazy Egg Web Analytics tool

Offering you an image of where visitors are clicking on the site with the help of heatmap technology, Crazy Egg is a free one month trial and can help you improve your website design. It is best known for scouting the website’s usability. Setting up is quite easier with 30 day money guarantee.

These are the best web analytics tools to choose from. Select as per your budget, industry and time you can put into learning analytics tool.

Kissmetrics Web Analytics tool

Another popular tool that enables clients to track the movement of visitors throughout their sites, Kissmetrics is a superb way to gather information and know the behaviors of individuals. It proffers a “Timeline View” of visitor activity in a visual format. Give it a try free for 30 days. Later, take a plan at $29 a month depending how many events are followed.


ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.