IIBM India : Digital Marketing Executive have Bright Career !!

Digital Marketing Executive have Bright Career
Page 1 of 4Digital Marketing is for those who find within themselves a creative spark and passion for the internet.

If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!

Most institutions which provide these courses require 12^th from any approved Board. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous industry approved programmes. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.

Skill Speak Krishna Mohan, AVP of business development and regional head, Magnon Solutions, advises, "The candidate must be a complete internet-freak! He should have more than a basic knowledge about the internet and should have a strong presence in it. They should be creative and understand how to create strategies which are campaign-specific."

Work Wise What do the digital marketers do before companies put up ads on web pages? "With a clear campaign objective and set deliverables/ expectation from the activity, the communication is worked out and the required landing pages are created. Banner creatives with communication are used on the sites and tracking mechanisms are used to keep a track of the performance," answers Satya Prabhakar, CEO and founder of Sulekha.com

Detailing the job profile of a digital marketer, Subrata Roy, founder of Vervecom Media, adds, "A digital marketer understands the needs of a client. It is his job to hand over brand promise to the client."

A professional working in the SEM sector of digital marketing deals with earning revenue from Pay per Click advertisements. R Krishna Kumar, who trains clients in Google's AdSense and runs way2onlinejobs, provides his insights, "Through the AdSense Affiliate Programme, you are actually helping Google advertise on your site and they pay you a percentage of what they earn. Through AdSense, you have full control of your advertisement expenditure and even receive a report on the success of your ad, how many customers it attracts and so on."

Lately, social media optimisation has also been growing. Here, the marketer is responsible for promotion through social networking sites. Piyush Khanna, executive of customer care at Bestylish, an online shoe store, comments, "Through our ads on Facebook, Twitter and Youtube we are able to garner maximum attention of people across the nation and not limit it to one region."

Moolah Matters A fresher can expect between Rs 20,000-45,000 rupees per month. Sky is the limit for experienced professionals.

Potential Growth Brand promotion is peaking with internet-based public relations. The rise of online education, shopping and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately. Raghu Chaitanya Koorella, head of Marketing at MedPlusBeauty, a site catering to beauty and personal care, says, "Considering we have an e-commerce website, online advertising is a must for us. Customers don't go to a website immediately after seeing a billboard or hearing an ad on radio. When we advertise online, our customer is just a click away from us as opposed to traditional marketing means." Rajesh Iyer, chief marketing officer at Pepperfry, a site dedicated to changing the relation between people and lifestyle, shares a similar view, "If there is a great offer, consumers can instantly click on the advertisement, land on your website and complete the transaction. It is a lot more efficient than traditional advertising."

Do you feel you are ready to become a Digital Marketing Manager and know it all? If not, IIBM Institute provides training for Digital Marketing Course Training which will make you ready to face all the challenges that a Digital Marketing Manager faces.

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

Join IIBM PGDM Program for better Career growth and salary prospect’s

Join IIBM’s  PGDM Program for better Career growth and salary prospect’s

IIBM’s Professional courses in Business Management will help you to shape your career and get a good salary in the industry. Our Online PGDM courses will equip candidates with new skills and will help students to get new jobs offers and better position as compared to their peers. On completion of the program course we provide placement assistance to candidate’s.

The methodology at the institute, although in distance learning format, is intended to guarantee that the member rises as an one of a kind person who can deliver a good performance  at the work place as a genuine pioneer in the chosen niche.

The key objective of this Post Graduate Diploma in Business Management. PGDM program is to make leaders who can make their own enterprises, oversee authoritative assets, convey execution and profit for associations, help make riches for shareholders and give quality to clients, workers and society. The program offers specialization in Finance, Marketing, Supply Chain Management & HR. It aims to making future business pioneers and useful management authorities.

Job prospects

There are many job oriented courses provided by IIBM India for instance one of popular courses is Sales and Marketing. After pursuing a course in sales and marketing from Indian Institute of Business Management IIBM India, a student has a option to build a profitable career in this field. Sales involve meeting and fixing targets and work on strategies. They take on distributors and plan sale outlets. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer.

Sales and Marketing arena incorporates pricing, lead generation, sales promotion, product development, market analysis and distribution channel. Almost in all companies sales or marketing managers are being employed. Sales and marketing managers usually work in the field of finance, manufacturing, retailing, advertising and insurance etc.

Those persons who have completed their courses in Sales & Marketing at IIBM can get a job as a Manager or assistant Manager in any firm and begin their career with a basic salary of Rs.20,000 to Rs.25,000 per month mostly in private sector. The salary might rise depending upon certain factors such as qualification, job profile and experience. For those who are working at senior level in the field of  sales & marketing can get a salary up to Rs.52,000 to Rs.65,000 per month.

Features Or Our Courses

Students with this Diploma in Business Management have an edge over students with a Generic Degree.

Strong Curriculum, in tune with Industry requirements.

Industry Experienced faculty bring real-world professional experience via online teaching.

Case Mode for experiential learning.

Highly Quality Study Material.

Learning at your own pace.

IIBM India : Get Certified Content Marketing Professional Certification Course !!

Introduction: “Content” is any asset you create to help inform your customers or potential customers. Some common types of content include blog posts, videos, infographics, eBooks, webinars, and podcasts. The basic concept of content marketing is to use these things to solve a problem or address a pain point your prospective customer is facing. In a university recruiting context, that means helping students figure out what they’d like to do when they graduate and whether your company would be a good fit. The primary goals of any content you create should be to educate and entertain. Educating is important to establish trust in your brand, and entertaining is essential because no one is required to consume any of your content; you need to earn people’s attention.

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.
The Content Marketing Professional Certification course imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.
The Content Marketing Professional Certification Course from IIBM is a comprehensive and valuable training program that benefits the certified professionals in the Digital marketing World.

Certification Benefits:

•  Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
•  Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
•  Receive content marketing credentials and valuable skills in less time and money than a degree would require.
•  Be recognized for your content marketing expertise and commitment to evolving your skill set.

Who Should Attend

The Content Marketing Professional Certification training is greatly beneficial to professionals in these fields:

• Digital Marketing
• Online content planning or writing
• Business development
• Branding
• Public relations
• Social media and search marketing
• Organizational Communication

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
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IIBM Institute – 15 Motivational Quotes – Keep Your Enthusiasm and Ambition Alive

Work hard and reach your goals. There is no other substitute for hard work. But many of you may feel you get nowhere, even with all those days of hard work.  If you think your everyday chores comes under the hard work, they hey! That’s our regular work. Hard work is what we do above and beyond our regular work. When you make tough sacrifices and do work beyond your comfort zone, that’s hard work.

Whoever said this-Patience is a virtue was right! You have to feel confident, continue doing hard work and appreciate the journey to reach your goals.

  

Motivate yourself with these quotes from world leaders and thinkers!

    1. Try not to become a man of success but a man of value.

               Albert Einstein

     2. Success often comes to those who dare and act; it seldom goes to the timid who are ever afraid of the consequences.

                Jawaharlal Nehru

3.   Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them.

                 William Shakespeare

      4. Inspiration and genius--one and the same.

               Victor Hugo

     5. I have not the shadow of a doubt that any man or woman can achieve what I have, if he or she will make the same effort, and have the same hope and faith.

               Mahatma Gandhi

     6. Arise, Awake and do not stop until the goal is reached.

              Swami Vivekananda

7. Every artist was first an amateur.

               Ralph Waldo Emerson

     8.  The more difficulties one has to encounter, within and without, the more significant and the higher in inspiration his life will be.

                Horace Bushnell

     9.  Nothing is worth more than this day.

               You cannot relive yesterday.

               Tomorrow is still beyond our reach.

               Johann Wolfgang Von Goethe

     10. I  was always looking outside myself for strength and confidence, but it comes from within. It is there all of the time.

               Anna Freud

     11. In any project the important factor is your belief. Without belief, there can be no successful   outcome.

                William James

.   12.  Do not wait; the time will never be "just right." Start where you stand.

               Napoleon Hill

13. Life has no smooth road for any of us; and in the bracing atmosphere of a high aim the very roughness stimulates the climber to steadier steps, till the legend, over steep ways to the stars, fulfills itself.

            W. C. Doane

14. We can do anything we want to do if we stick to it long enough.

          Helen Keller

15. Experience is the child of thought, and thought is the child of action.

          Benjamin Disraeli

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

IIBM India : Benefits of Mobile Marketing Professional Certification Course !!

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their Smartphone, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps.

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.
Mobile Marketing is a vital marketing strategy, and is the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time and location sensitive, personalized information that promotes goods, services and ideas.
With the massive growth of Smartphone, Mobile Marketing has become a vital factor where the mobile device is rendered to be a significant mode of marketing channel.

Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.

Types of Mobile Marketing Strategies

• App-based marketing
• In-game mobile marketing
• QR codes
• Location-based marketing
• Mobile search ads
• Mobile image ads
• SMS

Benefits of Mobile Marketing - 

• Provide skill and expertise to help organizations expand their business to a wider geographical area through Mobile Marketing.
• Obtain a globally recognized industry certificate, which will open various career opportunities.
• The growth of mobile in the form of tablet and smartphone use is undeniable trending upward.
• With the growing demand for Mobiles Marketers in recent times, a certified professional can choose from various attractive job offers.
• You can work as Mobile marketing manager, Mobile campaign manager, user acquisition manager, Mobile app marketer, mobile marketing executive. Working as a Freelancer or supporting your own business are great options too
• Provide skill and expertise to the organization by engaging the latest and the best tactics of marketing to reach a wide variety of audience.

Who Should Attend

This certification is best suited for:
• Mobile Marketers
• Digital Marketing Professionals
• Marketing Managers
• Business Owners
• Business Development Professionals
• Aspiring professionals in the field of marketing
• Freelancers and graduates.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Get Certified in Social Media Professional Certification Course !!

The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.
The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies.
The Social Media Professional Certification is designed for those seeking a greater mastery of social media strategy, organizational development, measurement, and analytics.

Eligibility: Graduation/ Diploma

Course Duration: 3 Month

Course Fee – 12,000 (15 % service charges Applicable)

What is in the course?

• Introduction to Social Media Marketing
• Social & Display Retargeting
• Blogging Fundamentals
• Instagram and Pinterest Marketing
• Face book Marketing
• Twitter Marketing
• LinkedIn Marketing
• Social Media Content, SEO and Measurement
• YouTube and Video Content Marketing
• Google+ Marketing

Who Should  Attend

The Social Media Professional Certification can be pursued by professionals who want to learn social media marketing and specialize in it to draw a higher audience and be effective marketers. This certification is best suited for:

• Social Media Marketing Manager
• Social Media Consultant
• Public Affairs Officers
• Social Media Strategist
• Public Relations/ Brand Manager
• Blogger/ Social Media Copywriter
• Media Relations Representative

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Benefits of PMP certification!!

                   

A PMP credential opens up great avenues for a project manager, on the career front. It expands your market reach, enhances your project management skills, displays your ability to handle challenging projects, earns you critical projects, and increases your salary by a huge margin. Getting a PMP certification sets you apart and benefits you to implement in your own organization project.  Though the examination is complicated and requires a superb deal of preparation, but worth attaining the certification. It opens a door of opportunities for project manager on the career front. Moreover, it enriches the skills, displays your ability to manage challenging projects, get good salary and a promotion. You can find PMPs leading projects in nearly every country and, unlike other certifications that focus on a particular geography or domain, the PMP® is truly global. As a PMP, you can work in virtually any industry, with any methodology and in any location.

Here are those benefits of achieving PMP Credential:
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•  A PMP certification adds to your credibility and is most important for every professional who want forward to developing his or her career in PMP. It makes you come across as an individual who knows the industry’s best practices along with having hands on experience in execution.

•  When you achieve your PMP credential, you will be in touch with others working hard to pass the PMP credential exam. Moreover, you will be put into contact with those already holding PMP certifications. You never know who might help you obtain your next job - the more people in your field you make contact with, the easier it will be to get the job you want when it's time to move on.


•  The PMP exam tests you on five project management processes – initiating, planning, executing, monitoring & controlling, and closing. This ensures you acquire a standardized set of project management best practices, based on all five processes

•  Attaining a PMP certification empowers you with skills that improve productivity and ensures successful completion of projects

•  A PMP credential increases your value as a project management professional and gives you the scope to lead, direct, and implement challenging projects.


•  When you applying for a job and having the credentials that set you apart is PMP. It will put you ahead of other competitors and will be an influential factor in deciding whether or not to hire you. With a PMP certification, you are at a great advantage unlike others.

•  The PMP exam eligibility criteria are based on a project manager’s project management education and experience. A PMP credential thus validates your skills and experience in successfully completing challenging and critical industry-based projects.


•  A PMP certification can beef up your CV and will make you visible before the most potential employers across the world. You can showcase your talent and knowledge via participating in different forums, discussion boards and even begin your own blog sharing tips. This will make you look as the expert. And you always have your certification to back your talent.

•  Honestly, finally getting that PMP certification will not be the easiest thing you will do in your career -- but it will challenge you in a good way. You will gain self-confidence, knowledge, and connections you wouldn't otherwise have.

•  A PMP credential is an ideal bet for all project managers across various professional fields including it technology, telecom, business processing unit, commerce, finance, research, and more.