Job Responsibility of Digital Marketing Manager
The job description of a Digital
Marketing manager is very broad, and often varies from organization to
organization and the type of industry the organization is a part of, for
example, the job description of a digital marketing manager in a consultancy firm
would be different from the one in an ecommerce firm or a brick and mortar real
estate agency.
Job
Responsibilities of a Digital Marketing Manager:
• Creating strategies to increase
online traffic to the organization’s website
• Tracking the conversions and improving the percentages and numbers
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the company’s website(Includes design, content and usability)
• Collecting and Evaluating customer feedback data
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
• Tracking the conversions and improving the percentages and numbers
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the company’s website(Includes design, content and usability)
• Collecting and Evaluating customer feedback data
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
Even though there is no singular Job
description of a Digital Marketing Manager, we will try to see their broad job
descriptions in various scenarios.
E-commerce:
In an ecommerce firm, the Job
Description of a Digital Marketing Manager would generally include both
operational and strategic responsibilities. Strategically, a Digital marketing
manager would work closely with the CMO, VP etc. C-level executives to define
and align the marketing objectives of the firm with the business goals and then
devise an Omni-channel strategy to achieve these goals. The Digital Marketing
Manager would be responsible for making sure that operationally all the
concerned resources are utilized appropriately and is held accountable for the
targets to be achieved. The Digital Marketing Manager co-ordinates with the
team heads to ensure that the overall strategy is executed appropriately.
Getting here will take experience and all-rounder and well groomed skills both
technical, and interpersonal.
Consulting
agency:
The job description of a Digital
Marketing manager in a consulting agency is definitely different than that in
an E-commerce firm. In a consultancy firm, digital marketing managers handle
clients and are usually specialized in a field such as SEO, Email Marketing,
etc. So they are usually handling specific channels and devise strategies in
that field to meet a set objectives in the field. Getting here would require
experience in a specific field and client managing skills.
Brick
and Mortar firms:
Due to the proliferation of
internet, many brick and mortar based firms are also marketing online, usually
for Business leads and brand building. Such firms employ a digital marketing
manager to manage their activities online, co-ordinating with the consultancy
firms that are hired for the company. Sometimes the job description of a
Digital Marketing Manager in a brick and mortar company aligns with that of an
ecommerce. But differs in the breadth and scope of the responsibilities. This
is a slightly toned down version of ecommerce Digital Marketing Manager role.
Depending on your career objectives
and goals and your current position, you should decide which of these roles
would suit you the best.
Do you feel you are ready to become
a Digital Marketing Manager and know it all? If not, IIBM Institute provides
training for Digital
Marketing Course Training which will make you ready to face all
the challenges that a Digital Marketing Manager faces.
