IIBM India : Digital Marketing Executive have Bright Career !!

Digital Marketing Executive have Bright Career
Page 1 of 4Digital Marketing is for those who find within themselves a creative spark and passion for the internet.

If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!

Most institutions which provide these courses require 12^th from any approved Board. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous industry approved programmes. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.

Skill Speak Krishna Mohan, AVP of business development and regional head, Magnon Solutions, advises, "The candidate must be a complete internet-freak! He should have more than a basic knowledge about the internet and should have a strong presence in it. They should be creative and understand how to create strategies which are campaign-specific."

Work Wise What do the digital marketers do before companies put up ads on web pages? "With a clear campaign objective and set deliverables/ expectation from the activity, the communication is worked out and the required landing pages are created. Banner creatives with communication are used on the sites and tracking mechanisms are used to keep a track of the performance," answers Satya Prabhakar, CEO and founder of Sulekha.com

Detailing the job profile of a digital marketer, Subrata Roy, founder of Vervecom Media, adds, "A digital marketer understands the needs of a client. It is his job to hand over brand promise to the client."

A professional working in the SEM sector of digital marketing deals with earning revenue from Pay per Click advertisements. R Krishna Kumar, who trains clients in Google's AdSense and runs way2onlinejobs, provides his insights, "Through the AdSense Affiliate Programme, you are actually helping Google advertise on your site and they pay you a percentage of what they earn. Through AdSense, you have full control of your advertisement expenditure and even receive a report on the success of your ad, how many customers it attracts and so on."

Lately, social media optimisation has also been growing. Here, the marketer is responsible for promotion through social networking sites. Piyush Khanna, executive of customer care at Bestylish, an online shoe store, comments, "Through our ads on Facebook, Twitter and Youtube we are able to garner maximum attention of people across the nation and not limit it to one region."

Moolah Matters A fresher can expect between Rs 20,000-45,000 rupees per month. Sky is the limit for experienced professionals.

Potential Growth Brand promotion is peaking with internet-based public relations. The rise of online education, shopping and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately. Raghu Chaitanya Koorella, head of Marketing at MedPlusBeauty, a site catering to beauty and personal care, says, "Considering we have an e-commerce website, online advertising is a must for us. Customers don't go to a website immediately after seeing a billboard or hearing an ad on radio. When we advertise online, our customer is just a click away from us as opposed to traditional marketing means." Rajesh Iyer, chief marketing officer at Pepperfry, a site dedicated to changing the relation between people and lifestyle, shares a similar view, "If there is a great offer, consumers can instantly click on the advertisement, land on your website and complete the transaction. It is a lot more efficient than traditional advertising."

Do you feel you are ready to become a Digital Marketing Manager and know it all? If not, IIBM Institute provides training for Digital Marketing Course Training which will make you ready to face all the challenges that a Digital Marketing Manager faces.

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

IIBM India : Get Certified Content Marketing Professional Certification Course !!

Introduction: “Content” is any asset you create to help inform your customers or potential customers. Some common types of content include blog posts, videos, infographics, eBooks, webinars, and podcasts. The basic concept of content marketing is to use these things to solve a problem or address a pain point your prospective customer is facing. In a university recruiting context, that means helping students figure out what they’d like to do when they graduate and whether your company would be a good fit. The primary goals of any content you create should be to educate and entertain. Educating is important to establish trust in your brand, and entertaining is essential because no one is required to consume any of your content; you need to earn people’s attention.

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.
The Content Marketing Professional Certification course imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.
The Content Marketing Professional Certification Course from IIBM is a comprehensive and valuable training program that benefits the certified professionals in the Digital marketing World.

Certification Benefits:

•  Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
•  Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
•  Receive content marketing credentials and valuable skills in less time and money than a degree would require.
•  Be recognized for your content marketing expertise and commitment to evolving your skill set.

Who Should Attend

The Content Marketing Professional Certification training is greatly beneficial to professionals in these fields:

• Digital Marketing
• Online content planning or writing
• Business development
• Branding
• Public relations
• Social media and search marketing
• Organizational Communication

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
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IIBM India : Benefits of Mobile Marketing Professional Certification Course !!

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their Smartphone, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps.

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.
Mobile Marketing is a vital marketing strategy, and is the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time and location sensitive, personalized information that promotes goods, services and ideas.
With the massive growth of Smartphone, Mobile Marketing has become a vital factor where the mobile device is rendered to be a significant mode of marketing channel.

Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.

Types of Mobile Marketing Strategies

• App-based marketing
• In-game mobile marketing
• QR codes
• Location-based marketing
• Mobile search ads
• Mobile image ads
• SMS

Benefits of Mobile Marketing - 

• Provide skill and expertise to help organizations expand their business to a wider geographical area through Mobile Marketing.
• Obtain a globally recognized industry certificate, which will open various career opportunities.
• The growth of mobile in the form of tablet and smartphone use is undeniable trending upward.
• With the growing demand for Mobiles Marketers in recent times, a certified professional can choose from various attractive job offers.
• You can work as Mobile marketing manager, Mobile campaign manager, user acquisition manager, Mobile app marketer, mobile marketing executive. Working as a Freelancer or supporting your own business are great options too
• Provide skill and expertise to the organization by engaging the latest and the best tactics of marketing to reach a wide variety of audience.

Who Should Attend

This certification is best suited for:
• Mobile Marketers
• Digital Marketing Professionals
• Marketing Managers
• Business Owners
• Business Development Professionals
• Aspiring professionals in the field of marketing
• Freelancers and graduates.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Get Certified Digital Marketing Master Program!!

Digital Marketing Master Program  is becoming a must have skill set as it now becomes imperative for marketers to reach out using the ever-growing online platforms like search, social media, mobile enabled web etc. IIBM ’s Digital Marketing Master Program courses have been designed to give a thorough understanding of digital marketing concepts to empower marketers, entrepreneurs and professionals for achieving their marketing objectives. With 150,000 Digital Marketing career opportunities opening up by 2016 as forecast by Industry experts evolve with IIBM online into a Certified Digital Marketing Master Program.
Become a complete Digital Marketing Champion!

Course 1:  SEO professional certification

 SEO Professional Certification Course imparts knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.

Course 2:  Web analytics professional certificate:

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.

Course 3:  Content marketing professional certificate:

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.

Course 4:  Pay per click professional certificate (PPO):

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.

Course 5:  Social media professional certificate:

The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers.

Course 6: Mobile marketing professional certificate:

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.

Eligibility: Graduation/ Diploma in any discipline

Course Duration: 1 Year

Course Fee: 50,000 ( 15% Service Tax Applicable)

Who Should Attend :
• Marketing Professionals
• Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Students

Course highlights:
• 24×7 Online Access – 24×7 Access to Course Material
• Android App
• Preparation of Google Adwords Certification
• Study Material-Provided LearningMaterial to student
• Online Exam/Test
• Certificate Awarded By IIBM Institute

IIBM India : 7 Must Have Ecommerce Analytics Tools !!

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.
Have you ever given a thought that why online business tracks scores of numbers and what it could be tracking? The most vital thing to track is performance.  Your business might be booming but whether it succeeds or fails? Luckily there are oodles of tools which can give much needed insight into your site and how you can make it better.


Mint Web Analytics tool

Mint is a self-hosted web analysis tool that is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends.

Yahoo 

Tendering a little more depth in surveying, Yahoo! Web Analytics is an enterprise-level, highly customizable web analytics system to help business websites increase visitor satisfaction and sales, get new insights in online customers and reduce marketing costs. Storing data in non-aggregated, raw form, Yahoo Analytics is more than a reporting tool. It’s a highly flexible, powerful, data analysis tool.

Woopra Web Analytics tool

A tool that proffers real-time analytics tracking while Google Analytics tool takes hours to get updated, Woopra feeds you live visitor stats encompassing what pages are live and where on the website. Besides this, you also get the chance to live chat with website visitors.

Google Analytics 

One of the most famous analytics tools which is geared for small business owners who wish to learn about the site, Google Analytics is free and renders a great way to track landing page activity. It helps the marketers know the traffic, bounce rates, statistics, conversions and more. It is indeed the perfect place to begin if you are new to measuring web traffic.

Clicky Web Analytics tool

One of the most comprehensive tools in the market, Clicky displays each individual visit and the things they find interesting on your website. Clicky’s data is real-time and the available one is superb. Moreover, it is free until you receive more than 3000 page views. Overall, if you need an analytic package which tenders access to real time data, it would be the perfect choice.

Crazy Egg Web Analytics tool

Offering you an image of where visitors are clicking on the site with the help of heatmap technology, Crazy Egg is a free one month trial and can help you improve your website design. It is best known for scouting the website’s usability. Setting up is quite easier with 30 day money guarantee.

These are the best web analytics tools to choose from. Select as per your budget, industry and time you can put into learning analytics tool.

Kissmetrics Web Analytics tool

Another popular tool that enables clients to track the movement of visitors throughout their sites, Kissmetrics is a superb way to gather information and know the behaviors of individuals. It proffers a “Timeline View” of visitor activity in a visual format. Give it a try free for 30 days. Later, take a plan at $29 a month depending how many events are followed.


ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Break Into the Digital Marketing Industry with Awesome Tips

A moving target that is constantly growing, Digital marketing specialist is the challenge that excites many an aspirant. New marketing channels are continuously coming into view and if you have decided to become a marketing specialist, then go ahead and create a significant impact in your life. The globe is getting increasingly digitized. Companies all over the globe are waking up to the chance of this innovative medium to nurture scores of business objectives in CRM, Sales and Marketing.
If you are passionate about making a career in digital marketing, there are oodles of courses on digital marketing which are tendered as online courses and workshops.

Tips to become a digital marketing specialist:

• Cater to the needs of every customer. You have to be well versed of the sort of hunger they have for content.

• Have thought leadership content and for that hire a content specialist. As growth is important for business, oxygen for survival, develop this content well and it has to be unique and innovative.
• Promotion of products and brands on digital media is vital. Digital Marketing experts are responsible for carrying out marketing campaigns on channels such as mobile, email, website etc.
• Have knowledge of SEO tools and techniques, Marketing concepts, Web analytics and Content marketing.
• Stay up-to-date by paying a visit to some great websites like growthhackers.com and Inbound.org. Here, you can come across scores of remarkable blogs that have the ins and outs of digital marketing.
• When you hit a wall, find a master of digital marketing. You will truly learn from his/her experience. Remember that digital marketing is booming in the market, staying on top and implementing the latest will set you apart from other candidates.
• Basic understanding of HTML and CSS will help you save a lot of time. Bumping into nasty bugs or doing some research on competing sites, you don’t need to be a programmer.
• WordPress enables you to create different sorts of websites with no programming experience. Creating a blog, social network, landing page or E-commerce, anything can be done using wordpress.
• Another important tip is PPC advertising. You will require picking up the pace through Facebook Ads, Adwords and any other network. You need to understand the work to be able to deliver the results.
• Having profound knowledge of image and photo editing will be an added an advantage to your marketing career. You should know graphic art, image dimensions and texts.

Digital marketing is famous as ever, so showcase these tips on your CV and advance your digital marketing career.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Digital Marketing Certification – Who should do the course – IIBM Institute

Digital analytics, being a part of analytics, is a combination of technical & business events outlining, building, evaluating and converting digital data into research, suggestions, automation, predictions, and so on. It is an assessable data within the business and also of competitors which acts as a catalyst for a consistent growth of online experience that existing & prospective clients acquire and which can be crafted into the desired outcomes both online & offline.

Digital analytics assists any business to accomplish few common aims. These aims are specific to the type of industry it is applied to. For instance, the main objective for an e-commerce website is to sell its products & services. On the other hand, lead generation sites aim to accumulate consumer information to provide potential leads to the sales department. Similarly, all content publishers aspire to draw more & frequent visits and engagement enhancement. For online information providing/support sites, assisting consumers to search the required information that too at the suitable time, is the main objective. Branding sites aspires to drive awareness, improve user engagement and loyalty.

The process of mining significant information patterns from raw data and effectively using the same to solve business issues is known as Analytics. Particularly beneficial for fields with recorded information, analytics bank on applications on operations research, programming, statistics so in order to measure & quantify performance and to support data visualization as well to convey the vision.

Along with assisting businesses to achieve their common goals, digital analytics also benefits businesses in other ways:

Recognizing the target consumers:

It is highly probable that every website has a fair idea about its target viewers, but vetting the same through a trusted source would provide the confidence and assurance of being on the right track. Digital analytics can help track a report like this encompasses an overall consumer oriented data & information, which is tremendous for comprehension of the target audience. The report does the desired analysis by utilizing elements as locations, age, gender and hobbies/interests. The most significant advantage of the comprehension accomplished by these report is that it not only safeguards the fact that ads & campaigns shown to the user focus on the interests of the audience, moreover it ensure the appropriate location, age, gender, etc. are targeted.

Maximization of Marketing Campaign:

If not with the right insight and target audience in mind, marketing campaigns would lead to money going down the drain. Being a continuous activity, marketing requires continuous inputs from consumer and behavior analytics. That’s where analytics helps. It comprehends what is beneficial in terms of promotion for the business and what can prove detrimental for the same. Once sure about the events that deserve time & capital to be invested upon, marketing campaigns can be scaled up and returns maximized accordingly.

Utilization enhancement for websites:

With comprehension of user’s pattern of visiting & utilizing a website, it can be derived how the website rank in terms of user satisfaction. This can be achieved by calculating the number of page views, session duration and bounce rate, firm control of these metrics would ensure we know exactly what resonates and what does not with our users. In-depth content analysis, which demonstrates what type of content users are searching and engaging with on any given website can further provide inputs to enhance our site

Assistance for budgeting:

Understanding what is worth investing and what is not can do wonders for an organization, in terms of budgeting or financial planning. There are sources in Google analytics to generate reports that provide an approximation of budget percentage enhancement or degradation relying upon a peculiar model of attribution to be utilized. This can be of real help in terms of deciding budgets for various aspects. It also assists in recognizing gaps & flaws in budget allocation along with better ways to deal with the same.

Carrying out budget allocation as per Google Analytics helps in measuring the ROI closest to reality encompassing several features of marketing campaigns & inputs which eventually safeguards that an elements which have a potential to deliver the maximum ROI are fed with investment.

You could learn all these and a lot more by choosing from a plethora of courses on offer.

IIBM India  provides certification courses in digital marketing and analytics and helps professionals make a mark in the fiercely booming domain of Digital Marketing. You could do the course that aligns best with your possible time commitments. So don’t wait, enroll in our digital marketing certification now!!

Recommended courses on Digital marketing:-

Post Graduate Diploma in Digital Marketing

Certified Digital Marketing Professional

IIBM Institute – WHO SHOULD GO FOR ONLINE PROGRAMME

When adults—especially moms and dads—think about going back to school, many see no way to squeeze college into their hectic routines. But it is possible—and we're here with tips for success in online courses. Attending college online helps with that time crunch. Not having to commute to a campus saves adult students several hours per week. These stolen hours can then be applied to home study time.   Truth is, the average working American has about 30 hours of free time per week.   That's right: 30 hours. The key is learning how to manage your time tightly.

ONLY SMART PERSON GOES FOR ONLINE COURSE.

Mr. Smart & Mr. Bookworm are looking for a job opportunity but they both lack a certification in the field. So they decided to go for one, but with distinctive ways of learning i.e. e-Learning and traditional learning. Let’s find out the advantages an e-Learning course can provide and how Mr. Smart & Mr. Bookworm land up in the end.

Advantages of Online Learning

Although many people still consider traditional universities as the best way to achieve knowledge and get a diploma, online learning proves to be a great alternative. Students have the chance to study in their own time and especially for free. It represents a great way to study many fields and to boost the level of self-motivation. Online learning is so effective because students can finish their homework quickly, and there is more time left for hobbies or for finding a job.

An access to all resources of a traditional course helps participants learn wherever they are, leaving them the freedom to choose the time for study. With basically an Internet connection, a person can attend different courses. Among the advantages of online learning there are the responsibility and self-discipline of students.

 Online school provides flexibility in the face of other responsibilities

Life as an adult presents a lot more challenges and results in more serious consequences when not meeting deadlines. Getting bad grades in school could make job prospects more difficult, but losing a job can potentially result in homelessness. The time investment made for work often makes going back to school as an adult more difficult.

Some online programs offer asynchronous learning, where a student meets deadlines on their own time. This gives adult learners the flexibility that many brick-and-mortar schools don't offer.

 Reflect on your learning style: Because younger students often have less experience as unsupervised workers or students, experts say it can be hard to know exactly how they can best use the unstructured learning time common with online courses. These challenges arise if students haven't done much self-reflection, or if they lack leadership experience,

ABOUT IIBM Institute

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

IIBM Institute– Learning Management Systems

Modern training needs to be easy and accessible. A learning management system (LMS) allows you to create, distribute and track training anywhere, on any device.

The traditional application of an LMS is in educational institutions. Learning management systems have been used for several years to deliver course ware in schools and popularize e-learning. In the last few decades, companies have been using learning management systems to deliver training to internal employees and customers. The technology has become a powerful tool for consulting companies that specialize in staffing and training, extension schools, and any corporation looking to get a better grasp on the continuing education of its workforce. Its impact has been felt mostly outside of traditional education institutions, though the same technological and market forces are dramatically changing today’s classroom as well.

Components of an LMS

Some common components or features that can be found in many e Learning platforms include:

Document Management: Upload and management of documents containing curricular content.

Multiple device access: Delivery of course content over web-based interfaces such as desktops, phones or tablets.

Distributed instructor and student base: Remote participation by the instructor or pupil allows course ware to feature multiple teachers or experts from across the globe.

Course calendars: Creation and publication of course schedules deadlines and tests.

Assessment and testing: Creation of varied knowledge retention exercises such as short quizzes and comprehensive exams

Grading and Scoring: Advanced tracking and charting of student performance over time.

  

Who uses an LMS?

Every business needs to train their employees. Mind flash LMS can be used in any vertical, by any department. Here are a few examples:

Software: Software companies face several training challenges. They need to train customers all over the world on their varied and often complex products. They need to train partners on the best tactics to sell.

Pharmaceutical: The pharmaceutical industry is controlled by a host of regulations to make sure its products are safe and effective. Training is ongoing as the technologies, processes and distribution methods of pharmaceutical goods are constantly being updated. Due to the stringent policies for compliance, training and tracking is essential for companies to stay in business and avoid government scrutiny. Using an LMS is vital for a pharmaceutical company.

Marketing and Advertising services: The world of marketing is ever expanding. With multiple mediums to track in the modern landscape such as broadcast media, social media, webinars and paid digital advertising, marketers need to be constantly learning. With an LMS, marketers learn on the fly, keep track of their knowledge with quiz results, and can on-board new marketers with ease.

Advantages of an LMS

Like many information technology innovations from the past few decades, LMS software is able to add a level of efficiency to companies’ learning systems, with a number of other benefits emerging as well, such as.

• Easily adapting and reusing materials over time.
• More choices for creators of curriculum, such as method of delivery, design of materials, and techniques for evaluation.
• Creating economies of scale that make it less costly for organizations to develop and maintain content for which they used to rely on third parties.
• Improvements in professional development and evaluation, allowing companies to get more value from human resources while empowering individuals with additional tools for self-improvement.

The Future of LMS

The LMS market is booming. With an increasingly mobile population and distributed workforces – the demand for e Learning is at an all-time high. The online training business continues to evolve and adapt to new learning challenges and technological capabilities. Future enhancements of LMS technology:

• Tighter integration into collaborative software platforms and messaging frameworks, such as Sales force and Zen desk.
• Migration of data storage to network-based methods, commonly known as “the cloud.”
• Further integration with talent management software systems.
• Anytime learning with wearable technology integration
• Faial recognition engagement tracking

About IIBM Institute

IIBM Institute (www.iibmindia.in) offers 100+ certification courses in PGPM, Project Management, Certified Manager, Six Sigma Certification, Quality Management, Financial Management and more. IIBM has trained over 12,000+ professionals across 20+ countries.

IIBM Institute of Business Management is the Indian partner of IPMA, UK PGDM courses, Accredited Training Organization by IAO, UK, ISO 9001 certified company.

Today, IIBM is a trusted institute having over 100+ courses across 20 countries, with over 100+ employees and has trained over 12,000+ professionals across the globe.

IIBM India is one such institute where you can turn your dreams into reality. Carve a niche in your career by specializing in subjects like Digital Marketing, Six Sigma, Project Management 

Follow the above points unfailingly and get hired right away, and let us know if you do!

Kick start your career with IIBM India

IIBM Institute – Take That Big Career Leap with e-Learning!

How exactly do we make further learning a valuable option for a busy professional? The answer lies in cutting a path through the mountain, rather than climbing it. Short learning modules are the way forward. We can do a great job at work and simultaneously accumulate exceptional skills. E-Learning gives the freedom & space to learn and acquire new skills. This could help break the monotony, mid-way into your career. You can grow and earn better by utilizing the wonders of technology that enables you to stay updated with the latest happenings from across the world, at the click of the mouse. Let’s dig deeper to explore what wonders e-learning can do to your career.

When worth rises, well….worth rises

 Pay checks matter… e-learning gives you the edge to master the skills in demand and ultimately be the best paid in the industry. Designing & launching curriculum for a course takes time, but the internet works at light year speed. Electronic learning provides countless opportunities to get updated with the latest technological / functional skills enhance professional worth and augment pay checks.

Talent Sundae

 Steve Jobs dropped university studies and learned calligraphy. He never had an idea that he would implement this learning while designing the Macintosh. Eating plain vanilla might be mundane, but add fresh fruits and raspberry sauce to it, and you get a delightful sundae. With pocket-friendly, short, online courses, you get a chance to experiment and learn new things. For e.g. one might be an expert in Sales, but not sound within the improvement of projects skills. With a pertinent, affordable and fast e-learning quality course he/she can use tools like improvement of projects and create a result oriented improvement culture etc. and be the game changer.

Let the walls of the classroom vanish

 We can learn what we always wanted to, with a fresh mind, and at our own pace as e-learning sets you free to learn whenever you want, wherever you want. So no classroom restrictions and no forcing to learn. Be it a park, that super comfy couch, study room, public transport….all you need is will and you can be a certification holder in Python Course/Digital Marketing/ Certified Manager / Associate Certified Manager Program/six sigma programs …the list is endless.

You got a doubt? Don’t save it for later

 Burning the midnight oil for learning software coding and got stuck with something? We usually can’t move ahead with that niggling doubt in our mind and moreover, with the office workload, we might skip that doubt altogether and wait for the lecture next week. E-Learning resolves the issue. Browse the relevant website, go through the lecture all over again, as many times as it takes to master the topic, and move on. Easy isn't it? Take retests, read twice and in fact drop a mail/post to the instructor/course providing organization to ensure the quickest solution possible.

Stopwatch Training

 A 3-month long, 144 hours course can be concluded in less than 2 months, if one dedicates 3 hours a day, along with routine work. Does this math ring a bell in your mind?

For instance an e-Learning module on Digital Marketing can make one learn the relevant & latest concepts between meetings, coffee breaks at office, etc. and if the same is suggested in the next meeting before anyone else does, just think of the boost to one’s reputation and future prospects it can provide. We can pause and resume our training whenever we want, while keeping personal commitments, performing well professionally and even travelling. .

Panoramic Evolution

 Random questions, for example, Maslow’s theory of Motivation might make us think who exactly was Maslow? Tab another window, surf, get enlightened with the facts and be more confident about what we study and learn. Courses such as how to make a website, SEO, and so on may even give us ideas to kick start our businesses/ventures. So, why not be the next Facebook or Instagram.

About IIBM Institute

IIBM Institute (www.iibmindia.in) offers 100+ certification courses in PGPM, Project Management, Certified Manager, Six Sigma Certification, Quality Management, Financial Management and more. IIBM has trained over 12,000+ professionals across 20+ countries.

IIBM Institute of Business Management is the Indian partner of IPMA, UK PGDM courses, Accredited Training Organization by IAO, UK, ISO 9001 certified company.

Today, IIBM is a trusted institute having over 100+ courses across 20 countries, with over 100+ employees and has trained over 12,000+ professionals across the globe.

IIBM India is one such institute where you can turn your dreams into reality. Carve a niche in your career by specializing in subjects like Digital Marketing, Six Sigma, Project Management 

Follow the above points unfailingly and get hired right away, and let us know if you do!

Kick start your career with IIBM India

IIBM Institute – Standing Out in the Crowd Through a Resume!

A recruiter receives countless resumes for any opening. Your resume would be one in the heap with bleak chances of short listing if it’s run-of-the-mill or if there is no uniqueness or differentiating factor.

Surveys conducted of internal and external recruiters clearly brings out that the average time spent on any resume is 5 to 7 seconds and this is the time it will either go in the bin or will catch recruiter’s attention.

 (You)nique!!

There is no good or bad resume but there definitely is a ‘unique’ or a ‘different’ resume which sets it apart from others. Let’s start with originality – one of the most important factors that make a resume unique. Resumes which do not have copy paste content from websites or other similar resumes will definitely have an edge…..and believe me, recruiters are easily able to make out the same!

Hiring managers go through loads of resumes every day and can easily make out on repetitive content which makes them put aside resumes which lack original content or look similar to thousand others.

The other major aspect is highlighting your unique strengths and skills; there might be a skill required for a particular job which you do not have but putting that skill in the resume just because the job description has it will only land you in a soup in the interview. While it is important to highlight skills required for that particular job, it is equally important to be mindful of which ones to put.

Think….An easier way out is to sit back and introspect on what you possess as your greatest strength / asset and highlight that skill with specific examples / instances wherever possible.  This would not only make your resume look different but will also give you that confidence to talk in the interview….because that skill/s is something which you naturally inherit or has learned over the years.

A friend can also be of great help in identifying and letting you know your key strengths and special skills that you possess. Colleagues whom you interact every day can be a very good and honest source in helping you put your thoughts together and bring out the best in your resume. A peer or friend review of your resume is also a good way to eliminate or add content as they have a fair idea of your skills and competencies. Skills here not only mean the functional or job-related skills but also soft skills which recruiters keenly look for in resume these days.

How to do it differently!!

The most important section in the resume which best captures your uniqueness and exceptional skills is the Summary which is generally the first and at times the only section potential employers actually read. Begin your resume with an introductory paragraph make sure it contains the highlights of the document below. This short paragraph of 5 to 6 lines should build the complete case for why you should be hired and what are those special skills that you possess.

 Stand Out!!

Since the resume is the first document that goes to the recruiters even before you get to meet them, it is therefore important that it creates a ‘lasting impression’, the ‘difference’ to stay on the recruiters table. Hence, it is important for the resume to stand out of the crowd and this will only happen if it has original content, genuine skills and format that is appealing.

‘One size fits all’ may not be true in all the cases……..a format or content that worked for one might not work for all nonetheless hard-hitting keywords, quantified achievements and genuineness definitely works.

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.