IIBM India : Digital Marketing Executive have Bright Career !!

Digital Marketing Executive have Bright Career
Page 1 of 4Digital Marketing is for those who find within themselves a creative spark and passion for the internet.

If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!

Most institutions which provide these courses require 12^th from any approved Board. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous industry approved programmes. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.

Skill Speak Krishna Mohan, AVP of business development and regional head, Magnon Solutions, advises, "The candidate must be a complete internet-freak! He should have more than a basic knowledge about the internet and should have a strong presence in it. They should be creative and understand how to create strategies which are campaign-specific."

Work Wise What do the digital marketers do before companies put up ads on web pages? "With a clear campaign objective and set deliverables/ expectation from the activity, the communication is worked out and the required landing pages are created. Banner creatives with communication are used on the sites and tracking mechanisms are used to keep a track of the performance," answers Satya Prabhakar, CEO and founder of Sulekha.com

Detailing the job profile of a digital marketer, Subrata Roy, founder of Vervecom Media, adds, "A digital marketer understands the needs of a client. It is his job to hand over brand promise to the client."

A professional working in the SEM sector of digital marketing deals with earning revenue from Pay per Click advertisements. R Krishna Kumar, who trains clients in Google's AdSense and runs way2onlinejobs, provides his insights, "Through the AdSense Affiliate Programme, you are actually helping Google advertise on your site and they pay you a percentage of what they earn. Through AdSense, you have full control of your advertisement expenditure and even receive a report on the success of your ad, how many customers it attracts and so on."

Lately, social media optimisation has also been growing. Here, the marketer is responsible for promotion through social networking sites. Piyush Khanna, executive of customer care at Bestylish, an online shoe store, comments, "Through our ads on Facebook, Twitter and Youtube we are able to garner maximum attention of people across the nation and not limit it to one region."

Moolah Matters A fresher can expect between Rs 20,000-45,000 rupees per month. Sky is the limit for experienced professionals.

Potential Growth Brand promotion is peaking with internet-based public relations. The rise of online education, shopping and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately. Raghu Chaitanya Koorella, head of Marketing at MedPlusBeauty, a site catering to beauty and personal care, says, "Considering we have an e-commerce website, online advertising is a must for us. Customers don't go to a website immediately after seeing a billboard or hearing an ad on radio. When we advertise online, our customer is just a click away from us as opposed to traditional marketing means." Rajesh Iyer, chief marketing officer at Pepperfry, a site dedicated to changing the relation between people and lifestyle, shares a similar view, "If there is a great offer, consumers can instantly click on the advertisement, land on your website and complete the transaction. It is a lot more efficient than traditional advertising."

Do you feel you are ready to become a Digital Marketing Manager and know it all? If not, IIBM Institute provides training for Digital Marketing Course Training which will make you ready to face all the challenges that a Digital Marketing Manager faces.

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

IIBM India : Get Certified Content Marketing Professional Certification Course !!

Introduction: “Content” is any asset you create to help inform your customers or potential customers. Some common types of content include blog posts, videos, infographics, eBooks, webinars, and podcasts. The basic concept of content marketing is to use these things to solve a problem or address a pain point your prospective customer is facing. In a university recruiting context, that means helping students figure out what they’d like to do when they graduate and whether your company would be a good fit. The primary goals of any content you create should be to educate and entertain. Educating is important to establish trust in your brand, and entertaining is essential because no one is required to consume any of your content; you need to earn people’s attention.

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.
The Content Marketing Professional Certification course imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.
The Content Marketing Professional Certification Course from IIBM is a comprehensive and valuable training program that benefits the certified professionals in the Digital marketing World.

Certification Benefits:

•  Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
•  Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
•  Receive content marketing credentials and valuable skills in less time and money than a degree would require.
•  Be recognized for your content marketing expertise and commitment to evolving your skill set.

Who Should Attend

The Content Marketing Professional Certification training is greatly beneficial to professionals in these fields:

• Digital Marketing
• Online content planning or writing
• Business development
• Branding
• Public relations
• Social media and search marketing
• Organizational Communication

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
.

IIBM India : Benefits of Mobile Marketing Professional Certification Course !!

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their Smartphone, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps.

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.
Mobile Marketing is a vital marketing strategy, and is the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time and location sensitive, personalized information that promotes goods, services and ideas.
With the massive growth of Smartphone, Mobile Marketing has become a vital factor where the mobile device is rendered to be a significant mode of marketing channel.

Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.

Types of Mobile Marketing Strategies

• App-based marketing
• In-game mobile marketing
• QR codes
• Location-based marketing
• Mobile search ads
• Mobile image ads
• SMS

Benefits of Mobile Marketing - 

• Provide skill and expertise to help organizations expand their business to a wider geographical area through Mobile Marketing.
• Obtain a globally recognized industry certificate, which will open various career opportunities.
• The growth of mobile in the form of tablet and smartphone use is undeniable trending upward.
• With the growing demand for Mobiles Marketers in recent times, a certified professional can choose from various attractive job offers.
• You can work as Mobile marketing manager, Mobile campaign manager, user acquisition manager, Mobile app marketer, mobile marketing executive. Working as a Freelancer or supporting your own business are great options too
• Provide skill and expertise to the organization by engaging the latest and the best tactics of marketing to reach a wide variety of audience.

Who Should Attend

This certification is best suited for:
• Mobile Marketers
• Digital Marketing Professionals
• Marketing Managers
• Business Owners
• Business Development Professionals
• Aspiring professionals in the field of marketing
• Freelancers and graduates.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Get Certified in Social Media Professional Certification Course !!

The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.
The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies.
The Social Media Professional Certification is designed for those seeking a greater mastery of social media strategy, organizational development, measurement, and analytics.

Eligibility: Graduation/ Diploma

Course Duration: 3 Month

Course Fee – 12,000 (15 % service charges Applicable)

What is in the course?

• Introduction to Social Media Marketing
• Social & Display Retargeting
• Blogging Fundamentals
• Instagram and Pinterest Marketing
• Face book Marketing
• Twitter Marketing
• LinkedIn Marketing
• Social Media Content, SEO and Measurement
• YouTube and Video Content Marketing
• Google+ Marketing

Who Should  Attend

The Social Media Professional Certification can be pursued by professionals who want to learn social media marketing and specialize in it to draw a higher audience and be effective marketers. This certification is best suited for:

• Social Media Marketing Manager
• Social Media Consultant
• Public Affairs Officers
• Social Media Strategist
• Public Relations/ Brand Manager
• Blogger/ Social Media Copywriter
• Media Relations Representative

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Benefits of PMP certification!!

                   

A PMP credential opens up great avenues for a project manager, on the career front. It expands your market reach, enhances your project management skills, displays your ability to handle challenging projects, earns you critical projects, and increases your salary by a huge margin. Getting a PMP certification sets you apart and benefits you to implement in your own organization project.  Though the examination is complicated and requires a superb deal of preparation, but worth attaining the certification. It opens a door of opportunities for project manager on the career front. Moreover, it enriches the skills, displays your ability to manage challenging projects, get good salary and a promotion. You can find PMPs leading projects in nearly every country and, unlike other certifications that focus on a particular geography or domain, the PMP® is truly global. As a PMP, you can work in virtually any industry, with any methodology and in any location.

Here are those benefits of achieving PMP Credential:
.
•  A PMP certification adds to your credibility and is most important for every professional who want forward to developing his or her career in PMP. It makes you come across as an individual who knows the industry’s best practices along with having hands on experience in execution.

•  When you achieve your PMP credential, you will be in touch with others working hard to pass the PMP credential exam. Moreover, you will be put into contact with those already holding PMP certifications. You never know who might help you obtain your next job - the more people in your field you make contact with, the easier it will be to get the job you want when it's time to move on.


•  The PMP exam tests you on five project management processes – initiating, planning, executing, monitoring & controlling, and closing. This ensures you acquire a standardized set of project management best practices, based on all five processes

•  Attaining a PMP certification empowers you with skills that improve productivity and ensures successful completion of projects

•  A PMP credential increases your value as a project management professional and gives you the scope to lead, direct, and implement challenging projects.


•  When you applying for a job and having the credentials that set you apart is PMP. It will put you ahead of other competitors and will be an influential factor in deciding whether or not to hire you. With a PMP certification, you are at a great advantage unlike others.

•  The PMP exam eligibility criteria are based on a project manager’s project management education and experience. A PMP credential thus validates your skills and experience in successfully completing challenging and critical industry-based projects.


•  A PMP certification can beef up your CV and will make you visible before the most potential employers across the world. You can showcase your talent and knowledge via participating in different forums, discussion boards and even begin your own blog sharing tips. This will make you look as the expert. And you always have your certification to back your talent.

•  Honestly, finally getting that PMP certification will not be the easiest thing you will do in your career -- but it will challenge you in a good way. You will gain self-confidence, knowledge, and connections you wouldn't otherwise have.

•  A PMP credential is an ideal bet for all project managers across various professional fields including it technology, telecom, business processing unit, commerce, finance, research, and more.

IIBM India : Increasing Demand of pay per click in today's Scenario !!

                                                                             

PPC, or Pay per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the sponsored listing.

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.
IIBM’s Pay Per Click (PPC) Certification trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search.

In the Digital world, a Pay per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.
PPC Professional Certification is made up of multiple module with streaming video lessons, multiple workbooks with recommended exercise, High Quality e-Learning Content and a final online test/ exam to earn your Certification.

Ultimately, pay-per-click marketing is good for everyone:

• It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

• It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.

• It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.

PPC is Important to Digital Marketing: Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated. So PPC advertising is fast, nimble & also be a bargain.

IIBM India : Get Certified Digital Marketing Master Program!!

Digital Marketing Master Program  is becoming a must have skill set as it now becomes imperative for marketers to reach out using the ever-growing online platforms like search, social media, mobile enabled web etc. IIBM ’s Digital Marketing Master Program courses have been designed to give a thorough understanding of digital marketing concepts to empower marketers, entrepreneurs and professionals for achieving their marketing objectives. With 150,000 Digital Marketing career opportunities opening up by 2016 as forecast by Industry experts evolve with IIBM online into a Certified Digital Marketing Master Program.
Become a complete Digital Marketing Champion!

Course 1:  SEO professional certification

 SEO Professional Certification Course imparts knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.

Course 2:  Web analytics professional certificate:

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.

Course 3:  Content marketing professional certificate:

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.

Course 4:  Pay per click professional certificate (PPO):

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.

Course 5:  Social media professional certificate:

The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers.

Course 6: Mobile marketing professional certificate:

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.

Eligibility: Graduation/ Diploma in any discipline

Course Duration: 1 Year

Course Fee: 50,000 ( 15% Service Tax Applicable)

Who Should Attend :
• Marketing Professionals
• Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Students

Course highlights:
• 24×7 Online Access – 24×7 Access to Course Material
• Android App
• Preparation of Google Adwords Certification
• Study Material-Provided LearningMaterial to student
• Online Exam/Test
• Certificate Awarded By IIBM Institute

IIBM India : How to improve your analytics talent !!

Analytics actually makes IT life easier. It points out the bleeding obvious from all the monitoring data available, and guides IT so they can effectively manage the availability and performance of their application. Think of analytics as doing the hard work or making sense of the data being collected,

Data Analytics is not limited to mathematicians, statisticians or IT professionals with programming skills. The need to analyse data has become so elementary today that a professional in any business is expected to know the necessary skills. While professionals today are aware of the need to be trained, some are unaware of how to embark on a career in analytics.

Data Analytics is one of the most sought-after skill sets today, with students and professionals alike aspiring to be enabled with the necessary skills to derive data-driven business insights in their careers. It also helps organisations attain a competitive advantage over others.

For students and professionals who aspire to be data-driven, here’s a list of options one can choose from to specialise in Data Analytics skills.

Business Analyst (Marketing specialisation): All existing and aspiring marketing professionals looking to fast track their careers and data scientists who want to build expertise in marketing analytics can get specialised in this. One will start by learning the fundamentals of analytics, including business statistics.

Business Analyst (Finance specialisation): All existing and aspiring finance professionals looking to fast track their careers and data scientists who want to build expertise in financial analytics can opt for this course. One will start by learning the fundamentals of analytics including business statistics. He or she will then learn the popular analytics tools for finance professionals and application of analytics in finance through hands-on case studies.

Data Visualisation: The specialisation is useful for aspiring and current data scientists looking to build expertise on data visualisation. It is also useful for those who need to share their analytics results with a wider audience. The students will learn how to tell a story with the available data and how to communicate it effectively. One will learn powerful visualisation techniques using popular data visualisation tools.

Machine Learning (ML): This path is recommended for any aspiring or current data scientist. One will start by learning the basics of Machine Learning and go on to learn the most popular ML techniques like neural networks, support vector, random forests etc.

Machine learning is considered as the future of analytics. As datasets grow in size, ML is playing an increasingly important role in analytics.

Big Data specialisation: There are not many people with Big Data specialisation. Hence, there is a good scope for people with this skill. During the course, one will learn the basics of Big Data and then move on to the latest big data tools and technologies. This field covers everything that is expected of an expert Big Data professional.

HR Analytics: All existing and aspiring HR professionals looking to fast track their careers can consider this. One will start by learning how to perform complex analyses using Excel. Later, the student will move on to the application of analytics within the HR domain. There are case studies on all popular HR aspects like attrition prediction, training effectiveness etc.

Data Science specialisation: Those who are aspiring to become data scientists, data scientists looking to expand their knowledge of various tools and professionals who want to use analytics more effectively can take this up. Here, one will start by learning the fundamentals of analytics, including business statistics, and then go on to learn the most widely used tools in analytics.

One will also learn the popular analytics tools and the application of analytics in marketing through hands-on case studies. This also includes a deep dive into the field of e-commerce.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Break Into the Digital Marketing Industry with Awesome Tips

A moving target that is constantly growing, Digital marketing specialist is the challenge that excites many an aspirant. New marketing channels are continuously coming into view and if you have decided to become a marketing specialist, then go ahead and create a significant impact in your life. The globe is getting increasingly digitized. Companies all over the globe are waking up to the chance of this innovative medium to nurture scores of business objectives in CRM, Sales and Marketing.
If you are passionate about making a career in digital marketing, there are oodles of courses on digital marketing which are tendered as online courses and workshops.

Tips to become a digital marketing specialist:

• Cater to the needs of every customer. You have to be well versed of the sort of hunger they have for content.

• Have thought leadership content and for that hire a content specialist. As growth is important for business, oxygen for survival, develop this content well and it has to be unique and innovative.
• Promotion of products and brands on digital media is vital. Digital Marketing experts are responsible for carrying out marketing campaigns on channels such as mobile, email, website etc.
• Have knowledge of SEO tools and techniques, Marketing concepts, Web analytics and Content marketing.
• Stay up-to-date by paying a visit to some great websites like growthhackers.com and Inbound.org. Here, you can come across scores of remarkable blogs that have the ins and outs of digital marketing.
• When you hit a wall, find a master of digital marketing. You will truly learn from his/her experience. Remember that digital marketing is booming in the market, staying on top and implementing the latest will set you apart from other candidates.
• Basic understanding of HTML and CSS will help you save a lot of time. Bumping into nasty bugs or doing some research on competing sites, you don’t need to be a programmer.
• WordPress enables you to create different sorts of websites with no programming experience. Creating a blog, social network, landing page or E-commerce, anything can be done using wordpress.
• Another important tip is PPC advertising. You will require picking up the pace through Facebook Ads, Adwords and any other network. You need to understand the work to be able to deliver the results.
• Having profound knowledge of image and photo editing will be an added an advantage to your marketing career. You should know graphic art, image dimensions and texts.

Digital marketing is famous as ever, so showcase these tips on your CV and advance your digital marketing career.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India: Demand for a Project Manager in Top Industries !!

Are you worried about your career progression? Well, nowadays every person who is looking to carry out something innovative will choose project management professional as a career. Whether you are considering a change in career or just completed your study, building a career in PMP is the most challenging task for any individual. The demand for PMP is in every sector like information technology enabled services, manufacturing and construction, healthcare and many more. So, pick any of your choice and start a career in project management.

Have a look at some of the industries where project management is in high demand:

Healthcare

A successful health sector needs a compound demand management, recruitment team, technical team, supply chain network, IT team and so on. So, whenever there is an opening for project manager, health sector also recruits project managers vastly nowadays. This big industry takes care of oodles of projects of health related creating jobs every day. Moreover, the high remuneration make it the most appealing and desirable sector for project managers.

Oil and Gas

Today’s world is energy driven. Everything from house, offices, cars, all of them are power-driven. All this has made oil and gas industry as one of the largest sectors in the globe. There are scores of vacancies in the oil and gas domain all over the world. The requirement for production of eco-friendly fuels, innovation and supply chain has increased the total number of projects in this field. All those who wish to be a part of this growing industry should have the required skills to attain the opportunity of working as a project manager in oil and gas industry.

Information Technology

One of the highest paid industries in the world, Information technology is in high demand for creative thinkers as well as non technical background. Each individual dreams of starting a career in IT as there are range of project management needed to run a project in the software development. A person can start a career by learning the basic methodologies of project management then opt for a certification in Project Management Professional (PMP).

Banking and Insurance

Jobs for project managers are also available in Banking and Insurance industry. There is a vacancy for project management when there is a new policy in banking. Most of the private banks such as ICICI, Axis and HDFC are hiring a project manager who has knowledge and skills in planning and understanding the constrictions of the project.

ITES/BPO

As a project manager, dealing with customers and solving their issues play a great role in ITES/BPO industry. If you have knowledge in inbound or outbound process, this is the right platform for you. Whether you get to handle a team or client interaction, this can be your idyllic platform to start and make a career. So, in ITES/BPO, there is a huge chance of finding a project manager job and a better opportunity of excelling.
So, if you have the will to carry out anything and make a career in this sector, there are many organizations available to hire you. Refine your skills and gain experience.

Construction Industry

There has been a significant shift in market dynamics relating to projects in the construction industry worldwide. The United State is still in the top three for construction value that is expected to top $15 trillion by 2025, with the United States, China and India taking up the lion’s share.

The Project Management role is quite mature in the U.S. Markets; however, hiring in the United States to fill large gaps in demand versus supply in the emerging markets is spawning a whole different industry in the United States. There is a huge swing to transferring skills to other countries and one senior company representing the industry suggested that “highly qualified Project Managers can just about write their own ticket in some of the emerging markets.

In conclusion, there is a great opportunity for the mature U.S Project Management Market to continue to thrive in the construction sector by looking over the border in areas where the services are not so mature and provide the skilled workforce for many years to come.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Do not know programming! Here’s how you can still make a career in Big Data

Big Data is acknowledged across the world for offering data center strategies. It facilitates organizations to stock up, manage and maneuver huge quantity of data at correct pace & in a timely manner. Big Data can be found everywhere i.e. it is being created by people utilizing transnational tools, social media, generating from applications and so on. Identifying the competency it has and predicting trends, this data is in high demands among organizations. The challenge appears when it is realized that there is poor availability of Big Data professionals.

There is a huge demand for Big Data professionals, companies are offering competitive salaries making it an extremely lucrative career option. Breaking the myth! Working on Big Data requires programming skills is actually not true. Even with little or no knowledge in programming there is a lot of scope and growth in the Big Data space.

The 5 things in Big Data without programming!

• R, a programming language which concentrates on statistics & data visualization and makes it highly acceptable among data scientists. The basic understanding & skills required for learning Big Data are creative intelligence and strategic abilities. Other significant aspects it requires are the competence for coordinating with co-workers throughout the business and well established soft skills as they make an individual capable of transmitting data-driven findings to the higher officials in a convincing way. We can’t achieve effective Big Data handling only by having huge data, but along with it, an affirmative and open senior management to utilize this data in new ways and identifying the power of creativity & innovation,

• Talend (Talend Open Studio) is yet another tool to learn Big Data without a compulsion of having a programming background. It is a tool utilized to create an end – to – end solution. It helps beginners to comprehend the integration of data and make them equipped with Big Data skills,

• Sales Representatives that know how to sell Big Data solutions is rising steeply and will continue for the next few years as well,

• Information Security Analysts for monitoring and analyzing data about events on servers, networks and other devices.

• Data Management Analysts supervising activities that protect or enhance its value, these professionals manage the movement of data across multiple systems; oversee its validation and organization and make sure that it is available to appropriate people and systems within an organization.

Now that the verdict is out that Big Data is the future and it does not especially requires a programming background to learn, we should learn this in-demand tool to scaffold our careers in a better way. There are innumerable course and certifications available for all the above career options and can be taken up full-time for part-time depending on the hours available.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India: 6 Social Media Marketing Skills You Must Have

What are the skills you need for social media marketing? If asked this question 5 years back, it would possibly a short list. Social Media has developed over the years, and ignoring it means losing networks with audience, clients and leaders. Almost every organization has someone who is responsible for managing social media. If you are thinking to make a career in social media or in a related position, know about the skills you require.

Relationship Building

With the rise of social media, relationship building has become a main part of scores of aspects of Search engine marketing and search engine optimization. This is an expertise that many organizations lack resulting in spam messages on Instagram and Twitter. If you master the knowledge of relationship building, you will have a great benefit on social media. This can lead to links, traffic and increased social signals.

Creativity

Writing plays a critical role to drive growth. The ability to create unique visual content stand out in the crowd, all you require a posting strategy that encompasses an array of eclectic content. The more sundry your content profile is, the better opportunity you have of being successful as a manager. The best easy to use design tool for creating ads, pictures for your social profiles and business cards is Canva. To keep the followers engaged, you have to come up with innovative initiatives and campaigns like facebook contest.

Organization

Keeping a track of all your contacts needs some level of organization. The professionals know which days and occasions are best to post content. Staying organized is important to keep a history of your posts and interactions with others.

Innovative Mindset

This approach can help you engage with your audience. It means understanding the process and not underestimating the importance of artists who are always working beyond their limits.

Leadership Skills

Keeping the team managed and excited is the best way of communication. Solid communication skills are required for a successful business leader. It is all about having a vision of where you want to be and working hard to achieve that vision.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Do you have what it takes to be an IT professional?

Mulling over career choices and wondering if Information Techonology is still an ‘it’ profession? IT continues to reign over the job market even today. Based on analysis of online job postings, the MEI reveals IT hardware and software is the fastest growing sector in India. Registering a 76% increase in March 2016, IT has a sizeable lead over other sectors that have, on average, lodged 45% growth.

While tech companies may be big on hiring, getting the right IT job can prove challenging. Some companies want candidates with prior tech experience, others are looking for people who are a good cultural fit. Soft skills, such as an employee's ability to communicate effectively, negotiate conflict and work well in teams, are also crucial, especially if you are applying for a senior position.

So before throwing your hat in the ring, ask yourself whether you possess the skills required for an IT professional job and steal a march over your competitors.

Problem solving

It’s an indispensable skill for any IT engineer. The need for creating any software, for instance, is generally framed as a problem and it is the developer’s job to come up with a solution to the problem. Every software developer is, therefore, essentially a problem solver when s/he sits down to write code.

Since the skill isn’t taught in schools, the only way to learn it is by observation and self study. Software engineers in particular must be able to learn on the job, partly because of the speed at which the field is advancing, and partly because of the innovative nature of their profession.

Decision making

An IT professional is called upon to make critical decisions every day. The ability to think each action through, analyze every alternative, weigh every action in the light of its consequences and choose the correct one is a skill every good IT professional must possess.

Analytical skills

IT engineers research, test, design and install various components/programmes related to computers, making good analytical skills a fundamental requirement for a successful career in the profession. Sound analytical skills enable engineers to understand the mechanics of a system, pinpoint problems and make modifications to address them.

Logic and common sense

“Common sense is not so common,” French writer Voltaire is supposed to have said, and with good reason. Logic and common sense are the twin pillars on which information technology is based and a sound sense of both will give employees a massive leg up.

Planning

Most IT jobs are project related, so employees are expected to have good team management skills. Being detail-oriented and forward-thinking is considered an asset. The ability to plan and prioritize resources is crucial, especially among senior employees, for projects to progress smoothly.

Communication

Most of the real IT learning happens on the job. That’s why companies value professionals who have the ability to work along with others and provide mentoring and support.

Client interactions are also important in this profession. Employers are looking for candidates who can articulate complex technical concepts and strategies into language that is easy for an average businessperson to understand. The ability to manage multiple vendors and negotiate contracts is also given weight.

 ABOUT IIBM Institute

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys

IIBM India : 5 Things You Should Never Leave When You Quit a Job

Quitting a job is a part of your career path. A job change lets you grow and find out new opportunities in store for you. Changing jobs earlier meant you cannot get along with colleagues or simply that you are disloyal or cannot commit. But with increasing number of millennials at work place, the scenario is changing and changing jobs today means eagerness to learn, develop and enhance your careers.

This does not imply that you should become a jumping ship after every few months.  But, after two years of stability at one place, you should be looking out for a change.

How Does a Job Change Help In Enhancing Career?

There are a number of reasons why you should be changing jobs one in two/three years. Here are some:

• Workers who stay at a company more than two years are said to be paid 50% less than those who switch companies

• It brings a change in people’s outlook

• Since a person moves out of a comfort zone every two years, it prepares them for new challenges that can come their way
• Because of the learning curve, you tend to develop skills faster

Hence, changing a job is not a bad idea!

When you are leaving an organization, you should do it without burning the bridges. Quitting a job is a critical step as it involves a lot of risks and returns. Leaving on a good note would help you have a successful career. There are somethings you should definitely take with you except the experience and learning that would help you take the next step conveniently. They are:

#1 Get Your Contacts

Your contacts can be a jump-start to your job search in the future. You might not need them immediately but in future you never know who could help you get a job. Your network would either look out for you when you are in need or help you get through a company you want to get in through their networks.

#2 Get a Relieving Letter

A relieving letter from the organization is an important document that states your formal leaving date stating your years of experience and some other formal details for your job. It plays an important role when you are joining another firm.

#3 Get a Reference Letter

An important document that gives future employers a way to learn insights about the background and capabilities of a candidate. A well-written letter helps the potential employer to gain information that they would get through the HR of a company. For a great letter in hand, ask the concerned writer at least a month before you actually need it.

#4 An Acceptance of Resignation Letter

When you are quitting a job, the first official document of intimation is a resignation letter. To complete all the formalities and finally having all the required documents in hand, it might take time. In such a case, your next employer would require to have a proof of your exit. A formal acceptance on your resignation letter helps you with this proof.

#5 Appraisal Letters or Letters of Appreciation

Appraisal letters and letters of appreciation would help you negotiate better for a better salary. Also, these would help the potential employer understand your worth and can get you a better position than you expect.

Once you have all of the above mentioned documents documented for yourself, you are ready to take the next step successfully.

Just make sure before you leave the organization, you have nothing pending on your to-do list. Your desk is neat and tidy and you have done everything required on your end. If not handled carefully, the exit procedure can create problems for you.

IIBM India : 5 Tips to Write a Resume that Beats the Initial 10 Second Review !

The most common number used when it comes to the time duration a recruiter spends on a resume is six seconds. With that in mind, it is important to optimize your resume for every second that the recruiter glances at it. It is crucial to optimize your resume for every second is because the initial amount of attention your resume gets isn’t very impressive.

Writing your resume is your only chance to produce your credentials to the employers. In today’s scenario of job search, a resume can kill your chances if it does not please the eyes of the recruiter in the initial 10 seconds.

Here are five ways you can optimize your resume for every second it is being read.

#1 Add a Target Job Title

It is important that the post you are applying to is easily identifiable on your resume. And, for this there is no better way than to simply put it up on the top making it the first thing that hits the eyes of the recruiter. It is a suitable position that can be customize with every job you apply to.

#2 One-Line Statement to Your Rescue

Like there is a slogan under every company or brand that sells them, you too should have a one line that sells you to your potential employer. The one line statement that you create for yourself should sum up the value, expertise and benefits that you have to offer to the employer. This one line could be put beneath your job title. Just remember it is a statement that should communicate value and is concise.

#3 Create a Career Summary is Useful for the Employer

Because it is a summary, you do not have to make it a generic one. That is one of the biggest mistakes that the candidates make when writing their profile. It is a myth that your summary has to be broad-based that cannot be drafted using metrics or specifications. The reality is different. The more you insert facts and figures, your profile is more impactful and impressive.

#4 Optimize Using Keywords

The keywords make an important role when writing a resume. In fact make sure that the top part of the resume highlights the relevant keywords that you pick from the job description. Adding the relevant keywords in your resume just does not enhances the value of the resume, but also makes sure that your resume is ATS friendly.

#5 Include Key Accomplishments

The top of your resume is the area where the recruiter would find maximum information. So, you have to be sure that you are giving all the correct and right information. Once your resume has the one liner, your rich career summary, the targeted job title and relevant keywords, it is time to highlight your most notable accomplishments.

A metric-based accomplishments are the one that impresses the employer. When you are working on your resume and especially on highlighting your successes, hit on the pain points that the company has. You usually find the pain points in the description you get in the job description. Use it to your advantage and relate to the needs of the employer.

One Extra Tip

Additionally work on maximizing the first third of your resume. Carefully build your brand and present it to the employer on the two page branding document of yours.

Remember tailoring your resume according to the job you apply is one of the most important things you should be doing. Using a generic resume can kill your chances of making it through the process. Make it unique for every role that you apply to.

Your resume is your chance of getting through a job smoothly. If you design you resume in a way that that it has an impression within 10 second review.

IIBM India : Supply Chain in times of E-Commerce boom !!

Supply chain in simple words means the movement of raw material to the factory and the final finished goods to the consumers. This function has been a critical a part of the manufacturing industry since ages and is an integral part in the complete product manufacturing set-up. Every enterprise typically manufacturing have a full integrated supply chain division ensuring smooth production of goods and seamless as well timely delivery to the consumers. With the advent of e-commerce, this function has taken an all new meaning where the functioning of supply chain can actually ruin or build an enterprise.

Understanding E-Commerce

E-Commerce is generally defined as the buying and selling of goods or services over the Internet; it is a commercial transaction conducted electronically on the Internet. Ecommerce has given space and benefit to the firms to establish their market presence and augment the current market position by providing an inexpensive and well-organized distribution for their products or services. This kind of a model is advantageous both for the firms as well as the consumers, where firms save costs on building brick-mortar stores, hiring staff and other administrative costs, the consumers on the other hand take the benefit of shopping from home and choosing from a wide variety of products without going to the market or hunting innumerable stores for that one product.

Supply chain and E-Commerce

Since E-Commerce is buying and selling of goods over the Internet, hence besides payment between the two parties, it is movement of goods that also needs to happen in a correct and timely fashion, hence the need of supply chain. For businesses to boom in time of E-Commerce, supply chain becomes the most critical aspect which needs to be quick, un-interrupted and secure. The competition is fierce as there are not one or two but hundreds of E-Commerce firms fighting for market share, each identifying and developing unique selling and delivery strategies.

Consumers today want quick results, if they can order and have a good delivered at their doorstep today, they would not want to wait for 2 days to have it delivered; they would go with the firm that offers quick and hassle-free delivery.

The 2 way supply chain

E-Commerce works on a 2 way supply chain business from warehouse to consumer and consumer and back. Yes, E-Commerce firm offers the flexibility and scope to the consumers to return a product in case it’s faulty or not of their choice. This in-turn lead the companies to also plan and support a reverse supply chain of getting it back from the consumer to their warehouse.

Critical and Important

Supply chain has indeed become a critical part of today’s business, initially associated with only manufacturing firms it is now an integral part of all enterprises and especially in the online sale business. There is huge scope and demand of supply chain professionals in these industries and are also paid well. A career in supply chain is indeed an extremely profitable and lucrative option with the boom of E-Commerce.

for more visit @ www.iibmindia.in

IIBM Institute – Know Your Strengths & Weaknesses

Aptitude Tests!

Working in an unsatisfying job can significantly diminish your happiness, efficiency, confidence and self-worth. Too often, you make career decisions based on opportunities and/or your past experiences. If you majored in Economics, for example, odds are good that you will pursue a career in finances, even if you have no passion left for the same. Over time, this can increasingly make it hard for you to notice and build upon other strengths or talents.

Aptitude Tests can help you understand your job options better no matter what stage of your career you are at. If you are a fresher who is on the threshold of your career, it might help you in choosing classes, majors or intern ships. And if your career is already established, it might help you decide if it’s time to switch careers or make some changes in your current one.

WHY APTITUDE TESTS?

Aptitude is a significant part of any career. You might adore math, but if you are not good at it, it is highly doubtful that you will succeed in a career related to same. Likewise, you may have aptitudes that you are not even aware of. Thus these tests measure not only your interests, but also your aptitude as per your education and your own revelation of your strengths and weaknesses. This allows the test to make much stronger suggestions than something which measures only aptitude and interests.

Is this test actually for me?

You spend so much time thinking about things that happen on the outside – it’s time to actually figure out what’s going on inside. You can take this test if
• you want to know your personality, strengths and weaknesses
• you want to map your skills to the right job
• you are simply inquisitive

WHY SHOULD YOU TAKE APTITUDE TESTS?

 The questions are well formulated: With the purpose of helping you discover yourself by just giving honest and sincere answers.

The end result is determined by the answers you give: For instance, if after taking a personality test the result shows that you are supposed to be a fashion designer even if in your heart you don’t plan becoming one, you’ll realize that the career you’ve got in your mind might be closest to it. It could be something creative or something to with apparels and clothes.

The tests are created by Professionals: The fact that these tests are designed by professional coaches and psychologists makes it an extremely befitting tool to discover the correct career path for you. These professionals invest a lot of time in researching and subjecting these tests to diverse processes that make it universally suitable to give the desired results.

It is meant to bring out your best attributes: A lot of times, personality tests help you discover hidden qualities that you never thought you possessed. A comprehensive test will naturally drill you to the point where you’ll be able to find out the right career path as per your personality- especially if it’s designed to help you discover your career.

ABOUT IIBM Institute

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys

IIBM India : 10 Killer Interview Questions and Answers for Project Management Interviews

1. Competency: Domain Knowledge & Skills

Question to ask: What are the 3 key challenges for the industry today and how can these be tackled effectively?

This question makes the candidate think about the top challenges of the industry in which the potential employer operates. The response from the candidate reveals his understanding of the industry, market, current challenges, and possible solutions. Knowing this is critical for the success of any project manager as they will be tackling those same or similar challenges inside the organization if they get hired. So this question helps the hiring managers assess whether the candidate is the right fit for the role.

2. Competency: Clear Communication

One of the most important skills for Project Managers is communication. Without communication, everything else fails. In today's matrix organizations, communication happens between various groups and levels, including internal as well as external groups of stakeholders. The key questions I usually ask are as follows.

Question: What are\were the communication challenges on your current\last project?
Question: What is your communication style with your team?

The first question helps you assess the candidate on how effectively he handles communication, including in challenging situations. The second question helps you understand how the candidate engages in a two-way exchange with others using available media and information, and assess whether he demonstrates good sense and judgement in timing the communication, and is able to use language effectively.

3. Competency: Consistency & Integrity

Honesty and trustworthiness are of utmost importance in the world of business. Project Managers manage critical responsibilities and resources such as material, money, and human resources. They also represent the organization to its employees, customers, and vendors. They are role models for their team members. Their lack of consistency and integrity can cost the organization a lot more than money. Therefore, the key questions to ask the candidate are:

Question: How do you communicate bad news?
Question: How do you handle disgruntled employees?
Question: How do you keep your promise even when it is difficult to keep?

4. Competency: Customer Orientation

Project Managers are responsible for understanding the need of the customer, and responding in a timely, efficient manner to meet customer expectations. They are also responsible for establishing and maintaining effective relationships, and gaining the trust and respect of customers. Here are a couple of questions I usually ask to gauge the candidate's customer orientation.

Question: How do you ensure you and your team deliver or exceed customer expectations?
Question: What are the best practices to develop excellent customer relationship?

5. Competency: Developing Others

A Project Manager relies on his team to get the project activities carried out to achieve the desired results. It is an important competency for a project manager to assess talent proactively, contribute actively towards developing team members, offer constructive feedback, and mentor and coach his team members. Responses to the following questions will reveal if the candidate is a Team-oriented individual and would be able to motivate his team members to excel.

Question: How do you go about performance management of your team?
Question: How do you motivate different team members?
Question: What tools and resources do you use to develop your team?

6. Competency: Effective Delegation

One of the key success factors for a project manager is effective delegation.  How effectively does he get work done? Delegation must happen through empowerment without interference and/or losing control. I often ask the following questions to determine if the candidate is good at delegating.

Question: What is your delegation style?
Question: How easily do you delegate responsibility?
Question: How do you monitor and review the delegated responsibilities?

7. Competency: Goals Focus

Being focused on project goals is absolutely essential for project managers. They should have a clear focus and clarity of thought. It is important to assess if the candidate has demonstrated the ability to align resources to achieve key objectives, to plan and identify ways to improve and achieve greater efficiency, and to monitor and fine tune execution with agility, hard work, perseverance, and good judgement. Key questions to ask in this area are:

Question: What are your career / project goals for the next 6 months?
Question: How do you set goals for your team? And how do you track these goals?

8. Competency: Managing Ambiguity & Risks

As a project manager one has to deal with uncertainties all the time. It is thus important for a project manager to identify and prioritize critical risks and appropriate mitigation actions required in fuzzy environments, and communicate adequately and appropriately. It is equally important to manage others’ concerns in changing environments and enable change. To assess competency in this area, it is best to ask scenario based questions.

Question: Describe 2 areas in your current project where there is a high level of uncertainty. How do you tackle these uncertainties?
Question: How do you control big changes to your project?

9. Competency: Prioritizing & Time Management

At any point in time there are multiple tasks and issues to tackle for a project manager. To be successful, the project manager has to choose his battles wisely.  Also, resources available for the project are always limited, and need to be utilized in a wise manner. That is prioritization in action. Time is a valuable resource for the project because once lost it cannot be recovered easily. As a result, Time Management is one of the key skills for a project manager. The Project Manager is responsible for creating efficient ways to execute tasks.

Question: How do you ensure that your project is always on track?
Question: What tools do you use as a manager to plan your activities as well as that of your team?

10. Competency: Proactive Decision Making

The Project Manager needs to identify and prevent issues from impacting the project adversely. Hence, it is important that the candidate demonstrates competence and the eagerness to take proactive actions, avoids procrastination, and does not shy away from making tough decisions. I usually ask candidates to share examples and real life scenarios from their projects and life where they took proactive actions. Here are a few such questions:

Question: Give a few examples of proactive decision making in your project. Also, in your life.
Question: Can you give me a few examples of where you made a tough decision and it backfired?

The second question is a tough one to handle for candidates and it reveals their honesty and compels them to talk about an instance when they failed. It's also important to see how the candidate handles failure and learns from it.

I sincerely hope that the list of important competencies and related questions will help hiring managers hire the right candidates. I am quite confident that it will also help aspiring candidates prepare well for interviews for the role of Project Manager.