IIBM India : Digital Marketing Executive have Bright Career !!

Digital Marketing Executive have Bright Career
Page 1 of 4Digital Marketing is for those who find within themselves a creative spark and passion for the internet.

If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!

Most institutions which provide these courses require 12^th from any approved Board. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous industry approved programmes. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.

Skill Speak Krishna Mohan, AVP of business development and regional head, Magnon Solutions, advises, "The candidate must be a complete internet-freak! He should have more than a basic knowledge about the internet and should have a strong presence in it. They should be creative and understand how to create strategies which are campaign-specific."

Work Wise What do the digital marketers do before companies put up ads on web pages? "With a clear campaign objective and set deliverables/ expectation from the activity, the communication is worked out and the required landing pages are created. Banner creatives with communication are used on the sites and tracking mechanisms are used to keep a track of the performance," answers Satya Prabhakar, CEO and founder of Sulekha.com

Detailing the job profile of a digital marketer, Subrata Roy, founder of Vervecom Media, adds, "A digital marketer understands the needs of a client. It is his job to hand over brand promise to the client."

A professional working in the SEM sector of digital marketing deals with earning revenue from Pay per Click advertisements. R Krishna Kumar, who trains clients in Google's AdSense and runs way2onlinejobs, provides his insights, "Through the AdSense Affiliate Programme, you are actually helping Google advertise on your site and they pay you a percentage of what they earn. Through AdSense, you have full control of your advertisement expenditure and even receive a report on the success of your ad, how many customers it attracts and so on."

Lately, social media optimisation has also been growing. Here, the marketer is responsible for promotion through social networking sites. Piyush Khanna, executive of customer care at Bestylish, an online shoe store, comments, "Through our ads on Facebook, Twitter and Youtube we are able to garner maximum attention of people across the nation and not limit it to one region."

Moolah Matters A fresher can expect between Rs 20,000-45,000 rupees per month. Sky is the limit for experienced professionals.

Potential Growth Brand promotion is peaking with internet-based public relations. The rise of online education, shopping and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately. Raghu Chaitanya Koorella, head of Marketing at MedPlusBeauty, a site catering to beauty and personal care, says, "Considering we have an e-commerce website, online advertising is a must for us. Customers don't go to a website immediately after seeing a billboard or hearing an ad on radio. When we advertise online, our customer is just a click away from us as opposed to traditional marketing means." Rajesh Iyer, chief marketing officer at Pepperfry, a site dedicated to changing the relation between people and lifestyle, shares a similar view, "If there is a great offer, consumers can instantly click on the advertisement, land on your website and complete the transaction. It is a lot more efficient than traditional advertising."

Do you feel you are ready to become a Digital Marketing Manager and know it all? If not, IIBM Institute provides training for Digital Marketing Course Training which will make you ready to face all the challenges that a Digital Marketing Manager faces.

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

Join IIBM PGDM Program for better Career growth and salary prospect’s

Join IIBM’s  PGDM Program for better Career growth and salary prospect’s

IIBM’s Professional courses in Business Management will help you to shape your career and get a good salary in the industry. Our Online PGDM courses will equip candidates with new skills and will help students to get new jobs offers and better position as compared to their peers. On completion of the program course we provide placement assistance to candidate’s.

The methodology at the institute, although in distance learning format, is intended to guarantee that the member rises as an one of a kind person who can deliver a good performance  at the work place as a genuine pioneer in the chosen niche.

The key objective of this Post Graduate Diploma in Business Management. PGDM program is to make leaders who can make their own enterprises, oversee authoritative assets, convey execution and profit for associations, help make riches for shareholders and give quality to clients, workers and society. The program offers specialization in Finance, Marketing, Supply Chain Management & HR. It aims to making future business pioneers and useful management authorities.

Job prospects

There are many job oriented courses provided by IIBM India for instance one of popular courses is Sales and Marketing. After pursuing a course in sales and marketing from Indian Institute of Business Management IIBM India, a student has a option to build a profitable career in this field. Sales involve meeting and fixing targets and work on strategies. They take on distributors and plan sale outlets. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer.

Sales and Marketing arena incorporates pricing, lead generation, sales promotion, product development, market analysis and distribution channel. Almost in all companies sales or marketing managers are being employed. Sales and marketing managers usually work in the field of finance, manufacturing, retailing, advertising and insurance etc.

Those persons who have completed their courses in Sales & Marketing at IIBM can get a job as a Manager or assistant Manager in any firm and begin their career with a basic salary of Rs.20,000 to Rs.25,000 per month mostly in private sector. The salary might rise depending upon certain factors such as qualification, job profile and experience. For those who are working at senior level in the field of  sales & marketing can get a salary up to Rs.52,000 to Rs.65,000 per month.

Features Or Our Courses

Students with this Diploma in Business Management have an edge over students with a Generic Degree.

Strong Curriculum, in tune with Industry requirements.

Industry Experienced faculty bring real-world professional experience via online teaching.

Case Mode for experiential learning.

Highly Quality Study Material.

Learning at your own pace.

IIBM India : Get Certified Content Marketing Professional Certification Course !!

Introduction: “Content” is any asset you create to help inform your customers or potential customers. Some common types of content include blog posts, videos, infographics, eBooks, webinars, and podcasts. The basic concept of content marketing is to use these things to solve a problem or address a pain point your prospective customer is facing. In a university recruiting context, that means helping students figure out what they’d like to do when they graduate and whether your company would be a good fit. The primary goals of any content you create should be to educate and entertain. Educating is important to establish trust in your brand, and entertaining is essential because no one is required to consume any of your content; you need to earn people’s attention.

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.
The Content Marketing Professional Certification course imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.
The Content Marketing Professional Certification Course from IIBM is a comprehensive and valuable training program that benefits the certified professionals in the Digital marketing World.

Certification Benefits:

•  Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
•  Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
•  Receive content marketing credentials and valuable skills in less time and money than a degree would require.
•  Be recognized for your content marketing expertise and commitment to evolving your skill set.

Who Should Attend

The Content Marketing Professional Certification training is greatly beneficial to professionals in these fields:

• Digital Marketing
• Online content planning or writing
• Business development
• Branding
• Public relations
• Social media and search marketing
• Organizational Communication

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
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IIBM Institute – 15 Motivational Quotes – Keep Your Enthusiasm and Ambition Alive

Work hard and reach your goals. There is no other substitute for hard work. But many of you may feel you get nowhere, even with all those days of hard work.  If you think your everyday chores comes under the hard work, they hey! That’s our regular work. Hard work is what we do above and beyond our regular work. When you make tough sacrifices and do work beyond your comfort zone, that’s hard work.

Whoever said this-Patience is a virtue was right! You have to feel confident, continue doing hard work and appreciate the journey to reach your goals.

  

Motivate yourself with these quotes from world leaders and thinkers!

    1. Try not to become a man of success but a man of value.

               Albert Einstein

     2. Success often comes to those who dare and act; it seldom goes to the timid who are ever afraid of the consequences.

                Jawaharlal Nehru

3.   Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them.

                 William Shakespeare

      4. Inspiration and genius--one and the same.

               Victor Hugo

     5. I have not the shadow of a doubt that any man or woman can achieve what I have, if he or she will make the same effort, and have the same hope and faith.

               Mahatma Gandhi

     6. Arise, Awake and do not stop until the goal is reached.

              Swami Vivekananda

7. Every artist was first an amateur.

               Ralph Waldo Emerson

     8.  The more difficulties one has to encounter, within and without, the more significant and the higher in inspiration his life will be.

                Horace Bushnell

     9.  Nothing is worth more than this day.

               You cannot relive yesterday.

               Tomorrow is still beyond our reach.

               Johann Wolfgang Von Goethe

     10. I  was always looking outside myself for strength and confidence, but it comes from within. It is there all of the time.

               Anna Freud

     11. In any project the important factor is your belief. Without belief, there can be no successful   outcome.

                William James

.   12.  Do not wait; the time will never be "just right." Start where you stand.

               Napoleon Hill

13. Life has no smooth road for any of us; and in the bracing atmosphere of a high aim the very roughness stimulates the climber to steadier steps, till the legend, over steep ways to the stars, fulfills itself.

            W. C. Doane

14. We can do anything we want to do if we stick to it long enough.

          Helen Keller

15. Experience is the child of thought, and thought is the child of action.

          Benjamin Disraeli

ABOUT IIBM Institute

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys.

IIBM India : Benefits of Mobile Marketing Professional Certification Course !!

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their Smartphone, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps.

IIBM’s Mobile Marketing Professional Certification Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.
Mobile Marketing is a vital marketing strategy, and is the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time and location sensitive, personalized information that promotes goods, services and ideas.
With the massive growth of Smartphone, Mobile Marketing has become a vital factor where the mobile device is rendered to be a significant mode of marketing channel.

Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.

Types of Mobile Marketing Strategies

• App-based marketing
• In-game mobile marketing
• QR codes
• Location-based marketing
• Mobile search ads
• Mobile image ads
• SMS

Benefits of Mobile Marketing - 

• Provide skill and expertise to help organizations expand their business to a wider geographical area through Mobile Marketing.
• Obtain a globally recognized industry certificate, which will open various career opportunities.
• The growth of mobile in the form of tablet and smartphone use is undeniable trending upward.
• With the growing demand for Mobiles Marketers in recent times, a certified professional can choose from various attractive job offers.
• You can work as Mobile marketing manager, Mobile campaign manager, user acquisition manager, Mobile app marketer, mobile marketing executive. Working as a Freelancer or supporting your own business are great options too
• Provide skill and expertise to the organization by engaging the latest and the best tactics of marketing to reach a wide variety of audience.

Who Should Attend

This certification is best suited for:
• Mobile Marketers
• Digital Marketing Professionals
• Marketing Managers
• Business Owners
• Business Development Professionals
• Aspiring professionals in the field of marketing
• Freelancers and graduates.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : Get Certified in Social Media Professional Certification Course !!

The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.
The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies.
The Social Media Professional Certification is designed for those seeking a greater mastery of social media strategy, organizational development, measurement, and analytics.

Eligibility: Graduation/ Diploma

Course Duration: 3 Month

Course Fee – 12,000 (15 % service charges Applicable)

What is in the course?

• Introduction to Social Media Marketing
• Social & Display Retargeting
• Blogging Fundamentals
• Instagram and Pinterest Marketing
• Face book Marketing
• Twitter Marketing
• LinkedIn Marketing
• Social Media Content, SEO and Measurement
• YouTube and Video Content Marketing
• Google+ Marketing

Who Should  Attend

The Social Media Professional Certification can be pursued by professionals who want to learn social media marketing and specialize in it to draw a higher audience and be effective marketers. This certification is best suited for:

• Social Media Marketing Manager
• Social Media Consultant
• Public Affairs Officers
• Social Media Strategist
• Public Relations/ Brand Manager
• Blogger/ Social Media Copywriter
• Media Relations Representative

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India: Online Education and Benefits of Online Learning !!

                 

 IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
Online courses are great for self-motivated individuals who want to learn new skills and advance their careers without dropping their commitment to their job and/or family. Getting education online will also save you tons of money since you’ll avoid having to pony up even a fraction of the 10-30 thousand dollars required on average for a traditional education.1 Although some would argue that online education is only an awesome alternative to traditional education because of the savings and convenience, there are actually many other advantages. Only online education fully integrates itself into today’s educational technology. It is also more efficient for fast and especially motivated learners and offers skills that lack resources in traditional education despite high demand from employers (coding and social media marketing are common examples). One could even claim that it isn’t an alternative at all but rather a different path with its own rewards.

Benefit of Online Learning

1. Self-paced learning. When you start browsing through interesting online courses and programs, you’ll notice the Self-Paced label on most of them. What does this mean? Self-paced learning means that the students can start completing the targets at any time, and he can arrange a learning schedule that meets his individual needs

2. You can learn whatever you want! You can pick the program of your dreams in traditional education, too, but that would involve traveling away from home, living in a completely unknown city, and struggling in an extremely competitive learning environment. With online education, you can take any program or course present in traditional four-year universities.

3. Online courses look great on a resume It doesn’t matter where your career stands at this moment; an online program will always look good on your resume. It will show potential employers that you’re committed to learning and you’re eager to obtain more knowledge and new skills. Hiring managers don’t see online degrees as inferior to traditional ones. A degree is a degree. If you obtain an online degree from a prestigious university, you’ll boost your career with the speed of light. You will certainly become a better candidate for a job promotion, and your resume will look much better when you apply for new positions.

4. Comfort. Forget about attending classes for hours, sitting in an uncomfortable chair, and suffering from back pain by the end of the day. You will not be bound to physical class session when you opt for online education. All lectures and needed materials are provided via online platforms, so you’ll easily access them from the comfort of your home. You will not take public transport to get to campus, you won’t have to spend money on gas for your car, you won’t have to get up early to get dressed for class… the list of conveniences goes on and on.

5. Lower costs. The fact that online programs are cheaper when compared to the ones held in a traditional campus setting is enough to convince you to consider them. The average tuition for online courses depends on multiple factors, so it varies from one program to another.

IIBM India :Benefits of Doing Master Program (FINANCIAL MANAGEMENT)!!

                       

Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field

Executive Master Program has been and will continue to be a major requirement since most businesses understand the value of properly managing their assets. Financial management is focused on the planning and controlling the financial resources of any industry. A bachelor’s degree in finance can help you to work in commercial banking, investment banking, financial planning, money management, insurance and so on. But an Executive Master Program in Finance will help you move up the corporate ladder and get more prominence in your job. Such courses offer students a deep understanding of financial management, technological proficiency, interpersonal skills, professional insight, business skills and managerial skills.

Careers after an Executive Master Program- Finance

After completion of the course, students can find jobs in sectors like

1. Asset Management

2. Corporate Finance

3. Corporate Banking

4. Credit Risk Management

5. Derivatives Structuring

6. Hedge Fund Management

7. Private Equity

8. Treasury

9. Sales and Trading

10. Stock Market

11. Prime Organizations

12. Finance Ministry

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : 7 Must Have Ecommerce Analytics Tools !!

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.
Have you ever given a thought that why online business tracks scores of numbers and what it could be tracking? The most vital thing to track is performance.  Your business might be booming but whether it succeeds or fails? Luckily there are oodles of tools which can give much needed insight into your site and how you can make it better.


Mint Web Analytics tool

Mint is a self-hosted web analysis tool that is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends.

Yahoo 

Tendering a little more depth in surveying, Yahoo! Web Analytics is an enterprise-level, highly customizable web analytics system to help business websites increase visitor satisfaction and sales, get new insights in online customers and reduce marketing costs. Storing data in non-aggregated, raw form, Yahoo Analytics is more than a reporting tool. It’s a highly flexible, powerful, data analysis tool.

Woopra Web Analytics tool

A tool that proffers real-time analytics tracking while Google Analytics tool takes hours to get updated, Woopra feeds you live visitor stats encompassing what pages are live and where on the website. Besides this, you also get the chance to live chat with website visitors.

Google Analytics 

One of the most famous analytics tools which is geared for small business owners who wish to learn about the site, Google Analytics is free and renders a great way to track landing page activity. It helps the marketers know the traffic, bounce rates, statistics, conversions and more. It is indeed the perfect place to begin if you are new to measuring web traffic.

Clicky Web Analytics tool

One of the most comprehensive tools in the market, Clicky displays each individual visit and the things they find interesting on your website. Clicky’s data is real-time and the available one is superb. Moreover, it is free until you receive more than 3000 page views. Overall, if you need an analytic package which tenders access to real time data, it would be the perfect choice.

Crazy Egg Web Analytics tool

Offering you an image of where visitors are clicking on the site with the help of heatmap technology, Crazy Egg is a free one month trial and can help you improve your website design. It is best known for scouting the website’s usability. Setting up is quite easier with 30 day money guarantee.

These are the best web analytics tools to choose from. Select as per your budget, industry and time you can put into learning analytics tool.

Kissmetrics Web Analytics tool

Another popular tool that enables clients to track the movement of visitors throughout their sites, Kissmetrics is a superb way to gather information and know the behaviors of individuals. It proffers a “Timeline View” of visitor activity in a visual format. Give it a try free for 30 days. Later, take a plan at $29 a month depending how many events are followed.


ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India: Demand for a Project Manager in Top Industries !!

Are you worried about your career progression? Well, nowadays every person who is looking to carry out something innovative will choose project management professional as a career. Whether you are considering a change in career or just completed your study, building a career in PMP is the most challenging task for any individual. The demand for PMP is in every sector like information technology enabled services, manufacturing and construction, healthcare and many more. So, pick any of your choice and start a career in project management.

Have a look at some of the industries where project management is in high demand:

Healthcare

A successful health sector needs a compound demand management, recruitment team, technical team, supply chain network, IT team and so on. So, whenever there is an opening for project manager, health sector also recruits project managers vastly nowadays. This big industry takes care of oodles of projects of health related creating jobs every day. Moreover, the high remuneration make it the most appealing and desirable sector for project managers.

Oil and Gas

Today’s world is energy driven. Everything from house, offices, cars, all of them are power-driven. All this has made oil and gas industry as one of the largest sectors in the globe. There are scores of vacancies in the oil and gas domain all over the world. The requirement for production of eco-friendly fuels, innovation and supply chain has increased the total number of projects in this field. All those who wish to be a part of this growing industry should have the required skills to attain the opportunity of working as a project manager in oil and gas industry.

Information Technology

One of the highest paid industries in the world, Information technology is in high demand for creative thinkers as well as non technical background. Each individual dreams of starting a career in IT as there are range of project management needed to run a project in the software development. A person can start a career by learning the basic methodologies of project management then opt for a certification in Project Management Professional (PMP).

Banking and Insurance

Jobs for project managers are also available in Banking and Insurance industry. There is a vacancy for project management when there is a new policy in banking. Most of the private banks such as ICICI, Axis and HDFC are hiring a project manager who has knowledge and skills in planning and understanding the constrictions of the project.

ITES/BPO

As a project manager, dealing with customers and solving their issues play a great role in ITES/BPO industry. If you have knowledge in inbound or outbound process, this is the right platform for you. Whether you get to handle a team or client interaction, this can be your idyllic platform to start and make a career. So, in ITES/BPO, there is a huge chance of finding a project manager job and a better opportunity of excelling.
So, if you have the will to carry out anything and make a career in this sector, there are many organizations available to hire you. Refine your skills and gain experience.

Construction Industry

There has been a significant shift in market dynamics relating to projects in the construction industry worldwide. The United State is still in the top three for construction value that is expected to top $15 trillion by 2025, with the United States, China and India taking up the lion’s share.

The Project Management role is quite mature in the U.S. Markets; however, hiring in the United States to fill large gaps in demand versus supply in the emerging markets is spawning a whole different industry in the United States. There is a huge swing to transferring skills to other countries and one senior company representing the industry suggested that “highly qualified Project Managers can just about write their own ticket in some of the emerging markets.

In conclusion, there is a great opportunity for the mature U.S Project Management Market to continue to thrive in the construction sector by looking over the border in areas where the services are not so mature and provide the skilled workforce for many years to come.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

5 Online Courses to enhance your technical skills !!

IIBM institute of Business Management offers a wide range of courses. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

Online courses or e-learning is the buzzword today with more and more individuals understanding its need and the importance for enhancing their skills through these certifications. Continuous skill up gradation is the need of the hour and hence the demand for online courses.

The 5 most popular online courses for 2017 are listed below. However, there can be individual preferences but the ones most in demand and highly recommended by recruiters are given below:

Certified Six Sigma Green Belt Professional

This is a great certification for widely accepted and required across industries for quality and process improvement. It offers a set of techniques and tools which focusses on customer requirements through minimizing variability in manufacturing and improving process quality. The certification offers huge career opportunities and a phenomenal 28% higher salary.
                                         

Total Quality Management Professional

The total quality management certifications courses will help individuals to benefit from the growing world-wide demand for quality professionals. It has been designed from a special standpoint to ensure that the students, who achieve this certification, are most useful to business organizations for establishing quality assurance systems and improving their business processes.

Certified Project Management Professional

This course is a must for Project Managers in any field be it IT, Construction or any other sector. It is a globally recognized certification which brings out project delivery capabilities in the most professional manner. The certification is based on PMBoK Guide 5th Edition and needs to be cleared along with other prerequisites to become a certified Project Management Professionals.

Big Data and Hadoop Developer              

This is one of the biggest on-demand course with the biggest advantage of getting a 52% higher salary post completion. This course provides knowledge and skills for Hadoop development which encompasses introduction to the Big Data Eco System, Hadoop Architecture, MapReduce frameworks, initiating with installations along with discovering technologies such as Pig, Hive, HBase, ZooKeeper, Oozie, and Flume. It a great course for Java developers, Architects, Big Data professionals and for professionals aspiring career in Big Data and Hadoop.

Certified Six Sigma Black Belt Professional

A great tool for professionals across the industry, this certification is probably the biggest ask across job descriptions and recruiters prefer candidates having this certification and often earn 18% higher salary than their counterparts. This certification is the biggest and the last of the Six Sigma and is for professionals who are well versed in the Lean Six Sigma Methodology and are into improvement projects. This certifications provides thorough understanding of all aspects of DMAIC and deep insights on ways to perform and interpret Six Sigma tools and how to use standard principles of Lean.

In the end….

These courses offer in-depth knowledge about the subject and a certification at the end which often prove to be the big game-changer for a lot of candidates in terms of personal growth, salary increment, new jobs and so on. When the world is moving ahead it’s wise to keep pace by staying ahead of the game and reaping innumerable benefits it has to offer.

IIBM India: 6 Social Media Marketing Skills You Must Have

What are the skills you need for social media marketing? If asked this question 5 years back, it would possibly a short list. Social Media has developed over the years, and ignoring it means losing networks with audience, clients and leaders. Almost every organization has someone who is responsible for managing social media. If you are thinking to make a career in social media or in a related position, know about the skills you require.

Relationship Building

With the rise of social media, relationship building has become a main part of scores of aspects of Search engine marketing and search engine optimization. This is an expertise that many organizations lack resulting in spam messages on Instagram and Twitter. If you master the knowledge of relationship building, you will have a great benefit on social media. This can lead to links, traffic and increased social signals.

Creativity

Writing plays a critical role to drive growth. The ability to create unique visual content stand out in the crowd, all you require a posting strategy that encompasses an array of eclectic content. The more sundry your content profile is, the better opportunity you have of being successful as a manager. The best easy to use design tool for creating ads, pictures for your social profiles and business cards is Canva. To keep the followers engaged, you have to come up with innovative initiatives and campaigns like facebook contest.

Organization

Keeping a track of all your contacts needs some level of organization. The professionals know which days and occasions are best to post content. Staying organized is important to keep a history of your posts and interactions with others.

Innovative Mindset

This approach can help you engage with your audience. It means understanding the process and not underestimating the importance of artists who are always working beyond their limits.

Leadership Skills

Keeping the team managed and excited is the best way of communication. Solid communication skills are required for a successful business leader. It is all about having a vision of where you want to be and working hard to achieve that vision.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India: The Top 5 Most sought-after IT Skills !!

If there’s one takeaway from the global technology boom in recent years, it’s that it’s important to keep up, or risk falling behind. Change happens at lightning pace and skills that were the window to the future a year ago are now as obsolete as transistor radios.

Driverless electric cars, virtual reality headsets, and robot surgeons are the talk of town. But there are two simple questions that can cut through the chatter: What IT skills are companies hiring for, and what kind of IT firms are people starting up?

This is a list of the verifiably ‘hottest’ IT skills of 2016.

1. Big Data

According to Computerworld’s 2016 Forecast report, the hype around Big Data is not hype at all, but a true phenomenon. Big Data was the number 1 skill that companies were hiring for. Robert Half Technology, the IT staffing firm, has said that companies want professionals with two distinct skills — the ability to interpret vast amounts of data, and a knack for bringing data to life, visually.

The latter is as important as the former, as the insights gained from data have to be clearly communicated to everyone in the company ecosystem. Currently, good Big Data certification training to gain project experience remains the best way to break into the $40 billion dollar industry.

2. Project Management

Tech is booming, and so it’s no surprise that project management is among the top 5 IT skills. More spending in the information tech industry = bigger, more complex projects, which means better qualified project managers to manage those projects. CIOs like Ken Grady of IDEXX Laboratories have said that while project management in not a new skill, it’s changed a lot over the years, and it’s extremely valuable because people who’ve mastered it are able to handle fast iteration. It involves coordination between teams and precise expectation management.

The ability to optimize business success in markets that require companies to launch new products and quickly pivot is vital in 2016. A certificate program in PMP, the world’s foremost project management methodology, is the quickest and surest way to success with this skill.

3. Mobile App development

Trends come and go, but your smartphone is here to stay. Well, maybe not exactly. Wearables are taking off, from sunglasses-type headsets to smartwatches. Each of these devices comes with its own platforms and APIs, and knowing how to design to the specifications of a device is a top skill of 2016.

According to market research portal Statista, global spending on mobile apps is set to cross $35 billion in 2016. Users want crisp, fluid experiences across all their products and companies want to win the attention of consumers. If you’re interested in creating mobile apps, the most useful skills are Android OS and UI knowledge, as well as fluency with Javascript and MySQL.

It’s clear that Steve Ballmer’s infamous ‘developers, developers!’ chant is only getting louder. Add app development skills to your skillset with industry-oriented training in Android development.

4. Cloud Computing and Salesforce

You’ve probably noticed that you store less and less data on your hard disk drive, and more and more on the cloud. This is also true for most companies, from up-and-coming startups to midsized firms. Software-as-a-services like Dropbox, Amazon Web Services and Salesforce have made it more convenient than ever before to store large amounts of information in the cloud.

But organizations need in-house cloud specialists to handle all their accounts and derive the maximum impact from their systems. Spending on cloud services will grow to more than $127 billion by 2018, according to an IDC forecast report. Facility with Salesforce, Microsoft Azure, and AWS are the most sought-after skills in this space, but the overall ecosystem is also booming. Accredited training packages in Salesforce development and app building will get you ready for this sector in no time.

5. DevOps

The industry joke is that programmers either think that DevOps is the worst of both IT development and operations, or the best. Companies, however, are massively in favor, and this is reflected in the pay packages for those proficient in the skill. A survey from Puppet Labs found that DevOps engineers make $100,000 a year or more.

The DevOps methodology requires a mindset of finding the fastest ways to automate an organization’s processes. At every product launch, it’s the DevOps specialists who are the heroes. Robert Byron, principal consultant at WinterWyman Search for information technology, has said that he would like to clone DevOps professionals because of how important they are to every IT project. A specialized certificatory course in DevOps is the best substitute for experience to those looking to make it big in this field.

So if you’re looking to become a complete professional, make sure to add these skillsets to your kit. Online certification training courses offer unique advantages over conventional training, with the courses designed for busy professionals. Carrying an accredited credential in these popular skills will also distinguish you from your peers, and make your profile that much more attractive to potential recruiters.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : How Online Master Program of Business Administration Can Enhance Your Marketability!!

Professional career planning is a dynamic concept as we need to improvise frequently our road map. Regardless it is the change of profession or about taking a leap toward some career advancement with enhanced seniority or job responsibility, the importance of acquiring skill set and getting certifications of these skill set is really vital for a professional in order to update his/her eligibility status.

Master Program of Business Administration is an excellent tool for a professional who wants to train himself as a leader or a potential manager in his/her profession. But joining a full time MPBA leaving a regular job sometimes becomes a difficult option for an on-job professional. Alternatively, if a student wants to continue his/her professional grooming along with his/her regular study, the option of joining a full time-MPBA course often becomes cumbersome task for him. In both these cases joining an online MPBA is a viable solution. Now let’s check how your decision of joining an online MPBA can enhance your marketability.

Best use of time: by joining an online MPBA you can use the online flexibility and enhance your qualification while doing a job or studying in general course.

One of the best ways to pace with time is to utilize the steadfast speed of passing time. Joining and pursuing online MPBA is a unique way to achieve professional certification. On-job professionals can double their marketability with professional industry accepted online MPBA certifications as well as real life experience of professional job track. Students can make their credential more equipped with enhanced qualification of a competent manager. If you are an on-job professional looking for career boost in managerial cadre, joining an online MPBA is a great plan.

Cost efficient resume up-gradation: the Online MPBA credential will enhance your marketability and you need to exploit the potential.

In comparison to regular MPBA tuition fees, Online MPBA courses are more pocket-friendly. Moreover some accredited institutes offer excellent course curriculum that are not only comprehensive and excellently industry allied, they are adhered by global standard of management education and business administration. By joining these online MPBA courses students can get best return of their investment as well as can wonderfully enhance their professional credential.

Potential employers want a combo of learning and real life expertise: use of Online MPBA qualification to showcase your personal qualities.

Onlin MPBA courses are mostly arranged on virtual interactive platform and students are given quality study materials. But students attending these courses have to be self-starters and self-motivated people who can organize their study, etc. by themselves. Online MPBA courses are proven ways for estimating the ability to cope with challenge and strict deadlines of semesters. When a recruiter finds the track of successful completion of online MPBA in the resume of a student, he can be sure about the achiever nature of the candidate, which ultimately turns to be an asset for an organization.

Networking starts from here: make a comprehensive network of professionals for further use.

Quality management institutes offers effective placement assistance, alumni reunion programs, and arranges different webminars conducted by eminent people in leading corporate positions. As a result a student of Online MPBA can build his excellent professional network, which can work as real life stimuli for his/her career graph by helping in exploring new career opportunities by discussion, referral, and right way of presenting candidature.

Advantages of Online Master Program in Business Administration-

Advantages of Master program in Business Administration goes hand in hand. Graduates of Master program in Business Administration have, due to their qualification, higher chances of obtaining and holding a high level management position, whether you wish to further your current career by advancing in a leadership position, or you want to pursue a new career, an Master program in Business Administration is definitely going to boost your chances of achieving these goals.

ABOUT IIBM INSTITUTE

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.

IIBM India : 9 Social Media Marketing Skills you Need Right Now !!

Today, if a brand doesn’t exist on social media, they are not represented online. Ignoring social media means losing your opportunity for interaction with customers, thought leaders, and tastemakers, which costs you engagement and web traffic as a whole.

According to Hubspot, in 2014 92% of marketers claimed that social media marketing was important for their business. 80% of the marketers indicated that their efforts increased traffic to their website.

According to the Social Media Examiner, 97% of marketers are currently participating in social media. However, 85% of these marketers aren’t sure as to which social media tools are the best to use.

According to a Morrison Foerster Infographic, B2B marketers in US alone are projected to spend more than $100 billion on social media advertising by 2017. In 2014, the US spending on social media marketing was $7.52 billion. The Infographic also shows that 66% of companies have dedicated social media teams.

The State of Social Marketing, 2015 Report states that Social media marketing will account for 22.5% of marketing budgets within the next 5 years. Of all the major social networks, Facebook, Twitter, and YouTube have the highest adoption rate. YouTube is used by 100% of the top brands, with Twitter and Facebook close behind. The younger networks like Instagram and Pinterest are gaining steam.

With social media becoming a top priority for companies and organizations around the world, the need for social media marketers is on the rise.

So, what are the important skills to have as a social media marketer?

#1 Creativity –

The one most important aspect of social media marketing is creativity. A study shows 21% of social media usersun-follow a brand if the content shared is repetitive or boring. To keep followers engaged and hooked, marketers will need to consistently come up with new and engaging ideas, creative initiatives, and campaigns. From Facebook contest to viral videos, social media marketers will need to think of innovative ways to stand apart from the millions of others on social media.

#2 Content curation –

Content curation has always been a major part of social media marketing – primarily for those businesses who do not have the time to create a steady flow of content on their own.

Content curation stands as the next important skill for a social media marketer since they will need to know when to share what and how. The content will need to be tailored to the audience’s liking withinformation that they will be interested in and in a style and format they will respond to.

#3 Writing –

Creating the next post on Facebook to crafting the perfect Tweet, writing stands as an essential part of a social media marketer’s job profile. If headlines aren’t magnetic or captivating enough, people are not going to be motivated enough to click.

Crafting a tweet or writing a blog post is very different from writing a college essay or newspaper column. Social media marketers need to be able to write web content that is easy to skim through and is visually appealing with headlines, shorter paragraphs, and bullets.

#4 Organization –

Social media marketers need to be able to create publishing schedules, track all contacts, and maintain the social media profiles which will require some level of organization. The best social media managers always know when content needs to be published, the specials to plan ahead for, and to keep track of all the different social media conversations that are going on.

#5 Ability to learn about new technology quickly –

New social media platforms are constantly popping up. It isn’t necessary that a brand is active on them but if your audience starts migrating or gravitating towards these new platforms then so will you. You will need to quickly update yourself on these new platforms.

#6 Relationship Building –

Apart from connecting with the audience, brands also need to reach out to influencers, making relationship building a crucial skill to develop. Unfortunately, this is one skill that a lot of companies are short on which is resulting in spam-like, direct messages on Twitter and Instagram comments begging for followers.

#7 Community Management –

Taking a closer look at the brands with social media presence, they all have one thing in common – community. Social media marketing is all about communicating with your audience. Once you are able to build a connection and grow a community, the audience will start creating user-generated content (UGC) and your reach will spread organically.

#8 Sales –

Sales as a skill can be slightly tricky. You do not want to seem too pushy as a salesperson but you also want to avoid losing out on potential leads by being too passive. You can, however, strike a balance by using a few sales techniques that translate well into social media marketing.

For example, sales professionals have been trained to find a customer’s pain point and demonstrate how their product can provide a solution. Why do people use social media? Often to express their problems and frustrations. Finding users and reaching out to them can help you bring them into the sales funnel and generate leads.

#9 Analytical skills –

What if someone came up to you and asked if your social media strategy is working for your business? A good social media marketer will have the answer to this. In fact, not just the answer but also provide data to prove it.

Earlier options for tracking on social media marketing were limited. But today social media tools provide plenty of data to improve social media marketing efforts and make informed decisions instead of relying on assumptions.

So, there you have it – the most important skills a social media marketer should have.

Digital Marketing is one of the industries to be in now. With the rate at which companies are turning to this industry, there is bound to be a skills-gap.

Take a leap. Get into this fast-paced, thrilling industry.

Earn a certification and get ahead.

IIBM India : Get Certified Manager Certification Course !!

Introduction Certified Manager is the most prestigious status that can be achieved in the managerial profession and viewed by many as the "practical MBA" for a fraction of the cost and time. It is appropriate for Supervisors, managers and leaders at all levels, in any industry, and benefits certificate recipients and their organization. It is recognized throughout the public and private sectors and across all management disciplines. The certified Manager is organized into 8 Modules. The knowledge domains of each module are assessed by Certified Manager certifications exams. Each module includes a study manual, e-learning resource. Why Certified Manager Program / What are the benefits for managers? 1. Highest level of management certification. 2. Helps in getting job 3. Provides greater opportunity of promotion and raises. 4. Demonstrates your managerial competence. 5. Provides a professional status

Eligibility:

Graduation, Diploma+ 3 Years experience, Intermediate+ 5 Years experience, Associate Certified Manager.

Duration:

6 Months

Courses Fees:

INR 32000.00

Curriculum :

Study Modules Certified Manager

1. Business Communication
2. Finance Management
3. Strategic Management
4. Prodution & Operation Management
5. Marketing Management
6. Master Project in Specialization

 ABOUT IIBM Institute

IIBM Institute aims at providing more than education in this competitive environment to its candidates, so as they can work towards attaining and achieving higher career growth.

Established in 2008, IIBM began its mission with the sole purpose of imparting professional education to career aspirants even in the remotest corners of India and the world.

The institute offers a wide range of Master Certifications, Executive Programs, Dual Programs and Professional Programs. All the programs have been designed with industry-oriented and updated curriculum considering the real-world business scenarios.
Thousands of IIBM alumni are working with leading companies like Citibank, Wipro, Dell, Honeywell, and HCL & Convergys